Kyle Shaffer: Sales Manager, Account Management, Business Development in Meridian, ID
Kyle Shaffer

Sales Manager, Account Management, Business Development
Meridian | United States
Skills
- Channel Management
- Management Activities or Functions
- General Skills and Activities
- Direct Sales
- Product
Work experience
JAKROO, USA - Rider Sports Fashion, LLC
Sales Consultant/ Contract | 06/2023 - 11/2023
As a contract Sales consultant, I brought my custom cycling and triathlon expertise to the table, working
on a contractual basis to assist Jakroo in achieving specific goals and overcoming outbound sales
challenges. My job was results-driven, allowing for flexibility and adaptability in addressing diverse client
needs.
-Offered my skills and extensive knowledge in the custom cut and sew cycling and triathlon industry.
-Engaged in specific assignments or projects for a defined period.
-Assessed business processes and provided recommendations for improvement.
-Addressed specific challenges within the businesses and organizations sold to.
-Provided guidance and expertise to clients based on my industry knowledge, history, and experience.
-Collaborated with clients to understand goals, objectives, and challenges.
-Stayed informed about industry trends and developments.
-Built and maintained a professional network for collaboration and opportunities.
-Negotiated terms, deliverables, and compensation with clients.
Eliel Cycling & Co. - Home of Spaero Tri, Eliel Cycling, and Wattie Ink
Sales Manager (Custom Business Development) | 09/2019 - 04/2023
-Spearheaded custom business development initiatives, resulting in an increase in revenue. Mom/YoY
-Developed and executed strategic sales plans, analyzing performance metrics to identify opportunities for continuous improvement.
-Managed millions in accounts, consistently exceeding sales targets.
-Developed and nurtured key client relationships.
-Implemented effective pricing strategies that maximized profitability and ensured competitive pricing for clients.
-Collaborated closely with cross-functional teams, including marketing and product development, to align sales efforts with product launches and marketing campaigns.
-Conducted in-depth market research and trend analysis to stay ahead of industry shifts. Used this knowledge to identify emerging opportunities and tailor sales strategies accordingly.
Teamwork Athletic Apparel
Business Development / Strategic Account Management | 08/2013 - 04/2019
- Managed over 800 accounts in a given territory, achieving consistent month-over-month (MoM) and year-over-year (YoY) growth from a $15 million base book of business.
- Developed and executed a shared incentive vendor program for Winmark Corporation, resulting in over 300 signed locations and a sales increase of over 100%.
- Established a preferred vendor program with Halo Branded Solutions (ASI), more than doubling sales year-to-date (YTD).
- Collaborated with the E-commerce team to implement API technology and website integration, driving digital business growth.
- Demonstrated expertise in Targit Business Intelligence, Axapta Microsoft Dynamics, Salesforce, and Google Analytics.
Founder Sport Group
Account Manager / Business Development | 08/2018 - 04/2019
-Leading and managing sales efforts for assigned accounts, setting and achieving sales targets, and driving revenue growth.
-Built and nurtured strong, long-term client relationships, serving as the primary point of contact, and ensuring exceptional service delivery.
Developed and implemented strategies to increase sales within existing accounts, identifying upsell and cross-sell opportunities, and achieving revenue targets.
-Collaborated with the sales team to identify and pursue new business opportunities within existing accounts, contributing to overall sales success.
-Improved and optimized sales processes to enhance efficiency and effectiveness, resulting in increased sales productivity.

Proformance Screenprinting
Project Manager Product Lifecycle Manager Production Manager | 09/2010 - 07/2013
- Served as the primary contact for all customers and accounts, ensuring exceptional service and satisfaction.
- Managed projects and teams, overseeing employees and coordinating various departments.
- Handled purchase orders, costing, and invoicing, consistently meeting margin targets year-to-year.
- Coordinated with suppliers for financing of product, optimizing supply chain operations.
- Managed and grew over $5 million worth of account sales within a wholesale context.
- Developed new business opportunities, including collaborations with major retailers like Pacific
Sunwear, Zumiez, Tilly's, TJ Maxx, Marshalls, and Ross.
- Cultivated relationships with accounts such as VF Corp brands, including Vans, Reef, Nixon, Brixton, Spy,
Unit, Thor, among others.
- Proficient in NGC for VF Corp (EDI), Vendor Portal GXS, Adobe Illustrator, Label Matrix, Microsoft Office
Professional (Excel, Word, Outlook), and ADP and Paychex programs.
Thousand Mile Apparel and Life is Good Stores
Retail Operations Manager | 01/2005 - 12/2010
- Created purchase orders and efficiently managed inventory to meet customer demands.
- Oversaw hiring, training, and scheduling of employees to deliver outstanding customer service.
- Aggressively increased sales and store profit while maintaining a high level of customer satisfaction.
- Managed payroll, product ordering, and accounts payable.
- Consistently achieved scores above 98% in company store reviews.
- Proficient in QuickBooks POS and ADP.
- Successfully increased sales by 45%, expanded the customer base, and improved profitability after the business was purchased by a new owner.
- Consistently ranked as the top seller every month over a four-year period.
- Managed hiring, training, and scheduling of employees to maintain exceptional customer service.
- Handled purchase orders, inventory management, payroll, product ordering, and accounts payable.
- Proficient in QuickBooks POS and ADP.