Kyle Stuart: Marketing Manager in Los Angeles, CA

Conduct extensive competitive audits, which includes evaluating the visual identity and positioning of competitors that compete with client for funding or customers. Plan and implement discovery phase, which includes interviewing people involved in all aspects of the organization to understand current perception; interviewees include key stakeholders, board members, affiliates, staff and customers. Use findings from discovery phase to develop positioning options identifying core brand attributes and brand personality, ultimately laying the groundwork for the brand strategy. Work closely with copywriter to build a kit of messaging excerpts from brand strategy for flexible use throughout a variety of marketing material. Present brand strategy to large groups of key stakeholders while emphasizing and generating enthusiasm around the importance of adherence to marketing practices.

Facilitate meetings for brand development for practice groups within the firm; objectives include defining market position, developing messages, and integrating sub brands into the AECOM master brand. Work closely with teams to prepare for interviews with the goal of winning the right work, which includes developing strategy that ensures messages are delivered in a clear, consistent, and impactful manner. Lead teams through the development and production of highly complex proposals, which includes researching prospects prior to pursuit, integrating brand strategy into storytelling approach, and performing thorough copy edits before final production. Facilitate discussions with practitioners surrounding the advantages and disadvantages of pursuing work for a particular client.

Planned and implemented various exercises with studio leaders concentrated on sharpening offerings and stabilizing market position. Worked collaboratively with firm principals and managers to successfully articulate NBBJ’s differentiation in the marketplace using multiple marketing outlets. Actively participated in content development workshops designed to refine, refresh, and build on point-of-views for various practice areas. Led the production of creative materials and maintained marketing collateral assets, while working with individuals who are often juggling multiple and competing priorities. Tracked studio wins and losses in client relationship database and connect service studios with project managers on significant prospects.

Identified and communicated best practices for keeping within brand standards throughout all marketing initiatives. Managed numerous marketing efforts designed to elevate overall brand awareness. Provided design direction and implementation for mass email marketing campaigns. Trained new hires within marketing department on email marketing programs. Developed and executed special initiatives to maintain accuracy of information within client relationship database.