Laila Saleh: in San Diego, CA
Laila Saleh
San Diego | United States
Skills
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Interests
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Industries
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Work experience
California State University San Marcos
Consultant | 09/2018 - 11/2018
Served on a four-member team to develop detailed marketing and budget plans for future business ventures for San Diego Brewers Guild. Established marketing tracking methods to help evaluate performance over time.
Key Achievements
• Created detailed reports with research findings in Excel and analysis to inform marketing strategies
• Recommended specific marketing approaches and spending budgets to achieve desired goals.
California State University San Marcos
Researcher | 08/2018 - 08/2018
Provided an analysis of sustainability reports of major corporations to describe their efforts, initiatives, and performance in social and environmental area. The analysis gained importance as part of firms' stakeholder engagement activities.
Key Achievements
• Conduct a sustainability audit of an organization.
• Plan, evaluate, and improve the efficiency of business processes and procedures to enhance speed, quality, efficiency, and output
• Assessed sustainability performance through available data, and making recommendations to pertinent departments.
• Integrate business sustainability strategies in organizational practices
Macy's Department Store
Sales | 01/2012 - 02/2012
Set sales goals & quotas, build a sales plan, analyze data, and assign sales training, generated retail sales in men's clothing department. Handled $200K in annual sales.
Key Achievements
• Established and maintained relevant controls and feedback systems to monitor the operation of the department
• Review performance data that includes financial, sales, and activity reports to monitor and measure departmental goal achievement and overall effectiveness
• Performed extensive customer service and directed inventory control.
Awards & Academic Highlight
• State of California Senate Award for Outstanding Community Service
• Palomar Health Recognition for Volunteer of the Year
Language English Spanish Dari Hindi Pashto Urdu
Listening Excellent Basic Excellent Excellent Excellent Excellent
Reading Excellent Basic Excellent - Good -
Writing Excellent Basic Excellent - Good -
Speaking Fluent Basic Fluent Fluent Good Good