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Senior Art Director

Creative & Design

<p>A focus in creative arts began at a very early age, expertise extends beyond what can be taught and applied in a resume, it's an innate passion and lasting imagination fueling award winning work. From conceptualizing innovative designs to orchestrating visually stunning campaigns, I enjoy bringing a unique flair to each facet of the industry. My creative talent and attention to detail are not just a skill sets; it's an intuition breathing life into every project. Paired with a rapid ability to absorb info and translate into ideas, I’ve become a dynamic and resilient, distinctive force in the world of design. Let’s create the extraordinary.</p>

Coordinate tasks and workload of creative team. Train processes and review designs. Oversee creative output of internal and external campaigns. Drive, present and collaborate ideas with a passionate team of science and healthcare marketing experts. Delivering a fresh perspective and stimulating aesthetic daily.

- Provide direction and inspire team
- Oversee quality standards of design team
- Creative conceptual design
- Brand identity + guidelines
- Marketing + media design 
- Illustration + animation
- Storyboard + video direction
- Trade show booth design
- Product package design
- User interface design
- Production design

Clientele: 
Adaptive, Agendia, Akoya Biosciences, ArcherDx, Babyscripts, BD Biosciences, BD Infusion Pathways, BD PIVO, Bing, Biodesix, BlueBee, C2i Genomics, Cedar Sinai, Curetis, Chan Zuckerberg Initiative (CZI), DentalVibe, Dermpath Diagnostics, DigiVibe, Exact Sciences, Foundation Medicine, GRAIL, Galleri, Guardant Health, Helio Health, Hologic, Illumina, Inscripta, Invitae, L7 Informatics, Medtronic, Mixolydian, MyTesi, Nellcor, NRx, Oncadian, Onyx, Pathnostics, Personalis, PhenomeX, ProciseDX, Prometheus, Quest Diagnostics, Roche, Rosalind, Sciex, Sequoia Biotech, SightDx, Studylog, Talis Biomedical, Telesis Bio, Thermo Fisher Scientific, VOWOW Skincare, Zyesami.

Freelance services.

- Creative direction
- Trend + color analysis
- Graphic design
- Photo enhancement 
- Marketing collateral 
- Social media 
- Visual identity 
- Apparel design
- Screen print design
- Technical design
- Flat sketches
- Line sheets

Clientele:
Tough Luv Clothing, Iron Horse Jeans, Sivana, Hunter Harvey, Peppertree Cafe, Coppercreek Realty, Damascus Apparel, Plant Powered Kids, Natural High, CQuence, Fusion Juice, Enso Superfoods, Reason Financial, Kate Sessions Elementary, Seeing Red Inc.

Design Director

Supporting Actress, Short Films
> 11:11 (48hr film) | Fora productions
> Solaris: Evolution (Mini Series) | Nerdbot Studios

Hero Talent, International Campaigns
> Shure Wireless Bluetooth Earbuds | The Joelsons 
> Philip Morris International UK | Smith + Union
> Sony | Smith + Union
> Lexus | Smith + Union

Hero Talent, National Campaigns
> Blue Cross Blue Shield | Smith + Union
> Chevrolet
> Robert Mondavi Private Selection
> Bose Sound Sport Free | Verity Hoskins Productions
> Drive Shack | Smith + Union
> Nic Roc Designs 

Supporting Talent, National Campaigns 
> Motorola
> Smirnoff Ice 

Supporting role, Dancer 
> New Amsterdam Vodka Short Film | Fora productions
> Tortured Soul Music Video
> Mulan’s Lunar New Year Fan Dancer 

Runway Model
> Danny Nguyen Couture
> Kenneth Barlis
> Trendhaus, Jessie J Collections
> Thunder Voice Eagle
> Indigenous Enterprise
> Masaki Matsuka
> Invisible Hero

Entertainment Talent

> Innovative designs from concept to completion 
> Translate designs to mid, low to high price points
> Costume, inflatables, accessories design
> Sublimation, transfer paper printing
> Print technician using Epson SureColor F6070, Epson SureColor P8000, Xerox Color C60
> Illustration, graphic, textile design
> Pattern design, edit, CADs, nesting
> Artwork for licensing approval
> Oversee sample production
> In-house cut,  sew manufacturing
> Garment construction, fittings
> Vector, photo real applications
> Photo edit, enhancement
> Sales, design presentations
> Production design

Licenses: 
Solo: A Star Wars Story, Star Wars: Forces of Destiny, Star Wars Classic, Star Wars: Resistance, Jurassic World 2: Fallen Kingdom, Ant-Man and the Wasp, Black Panther, Aquaman, Predator, Poison Ivy, Enchantimals, Barbie, Hot Wheels, Hello Neighbor, Tokidoki, Bugs Bunny, Tweety Bird, Sylvester Cat, Thomas the Train, Shazam, Wonder Woman 1984, CreepyPasta, Venom, Captain Marvel, Superman, Batman, Robin, Flash, The Tick, Spider-Man, Pennywise the Clown

Exhibitions/Events:
2017/2018 - Comic-Con  - San Diego, CA
2018 - Design presentation at IDS with cofounders of Tokidoki: Simone Legno and Pooneh Mohajer  - Carlsbad, CA

Senior Designer Costume and Graphic Art

SEPT 2015: Fashion editorial with Jamais Vu Photography and Sephora Pro Lead Artist Julie Taing

SEP 2016: Created custom costumes for each female dancer in company, styled fashion, hair and makeup on-set for two of The Furies "Elements" videos -"Water" and "Fire"

DEC 2017: Worked with Angela Hadnagy, Jessie J Collections and Cecilia Aragon on the movie set of "Unregistered" starring Trevor Jackson, Dylan Penn, and David Lee Smith. Directed by Sophia Banks and cinematography by Paul Cameron. Tailored garments and styled lead and supporting talent, styled 50+ background actors with inventory from Trendhaus and my personal collection, primped actors before each scene.

MAY 2018: Assisted Trendhaus and Jessie J Collections at San Diego Fashion Fest. Cast and styled models, organized lineup for most aesthetically pleasing and cohesive release, coached runway walk and timing, proper set-up and packing of garments and accessories.

Fashion Stylist

> Screen print artwork
> Catalog + print design
> Tradeshow graphics
> Photo enhancement
> Linesheets + artsheets
> Promotional advertisement fesign

NBA Licenses:
LA Clippers, LA Kings, LA Lakers, Charlotte Hornets, Chicago Bulls, Portland Trail Blazers, Boston Celtics, Boston Bruins, Brooklyn Nets

NHL Licenses: 
Chicago Blackhawks, Colorado Avalanche, San Jose Sharks, Columbus Blue Jackets

Collegiate Licenses:
University of Arizona, Baylor University, University of Iowa, Iowa State, University of Kansas, Kansas State University, Louisiana State University, Michigan State University, Mississippi State University, University or Missouri, University of Montana, Montana State University, University of Nebraska, University of Nevada Reno, University of North Dakota, North Dakota State University, Oklahoma State University, University of Oregon, Oregon State University, University of Southern California, California State University Irvine, California Polytechnic State University, Texas Christian University, Texas Tech University, University of Utah, University of Washington, University of Wisconsin

Other Licenses:
Paramount Pictures, Belmont Athletic Club, Cass Winery, Firestone Walker Brewery, J. Lohr Vineyards & Wines, 805 Beer

Exhibitions/Events:
2017 - Sports Licensing and Tailgate (SLT) Show | Las Vegas, NV

Graphic Designer

> Print design
> Proofing
> Photo editing
> Production
> Direct mail marketing 
> Tradeshow graphics
> Backlit LED display design
> Statistics 
> MLS research
> Client consultation
> Customer service

Clientele: 
Keller Williams Realty, RE/MAX, Coldwell Banker, Berkshire Hathaway, Sotheby's International Realty, Century 21, Distinct Displays (an affiliate company of REAL Marketing Inc.)

Exhibitions/Events: 
2015 - National Association of REALTORS® (NAR) Conference + Expo | San Diego, CA
2015 - Broker Owner Conference (BOC) Hynes Convention Center | Boston, MA

Real Estate Marketing Specialist and Designer

> Textile design innovation
> Placement + repeat all-over print
> Proofing + production art
> Tradeshow booth set up + sales 
> Presentation line sheets
> Client correspondence
> Account management 
> email marketing

Clientele: 
Vans, Gottex Swimwear, Calvin Klein, Custo Barcelona, Patricia Bonaldi for PatBO

Exhibitions/Events:
2014 - Première Vision Indigo Show: Creative Textile + Surface Design Exhibitor | Paris, FR

Featured artwork:
2017 - Gottex 60th Anniversary "The Jewel Box" Cruise Collection | Gran Canaria Swim Week

Textile Designer and Sales

> Shebeest Graphic + Apparel Designer 
> Canari Cyclewear Men’s + Women’s Apparel Designer
> Canari Custom + Licensed Brand Apparel Designer

> Refresh brand identity
> Apparel + textile design innovation
> design direction from concept to completion
> Product development + production art
> in-house cut + sew manufacturing
> sample production + fittings
> CAD flat sketches 
> Tradeshow booth design
> Photoshoots + photo editing
> Catalog + print design
> Merchandising
> Trend analysis
> Overseas vendor communication + FTP uploads

Licenses: 
Susan G. Komen, Kona Brewing Company, Stone Brewing Company 

Exhibitions/Events:
2012 - Outdoor Retailer | Salt Lake City, UT
2013 - InterBike Exhibitor | Las Vegas, NV

Creative Catalyst

> Graphic shirt design 
> Apparel design
> Textile design
> Placement + repeat all-over prints
> Photoshoots + photo editing 
> Catalog + print design
> Trend analysis

Licenses: 
UFC, Sesame Street, Death Clutch, Warrior, Morfs, ACDC, Pink Floyd, Marilyn Monroe

Graphic Designer + Illustrator

> Apparel design, silhouettes
> Product development 
> Fabric + trim sourcing 
> Color dip testing
> Screen print placement
> Photoshoots + photo editing 
> Sample production management 
> in-house cut and sew manufacturing
> Garment construction direction + fittings
> Digitized patterns + nested print outs
> Trend analysis

Design Labels / Clients : 
LA Movers, Forever 21, Maurice's, Torrid, Hot Topic, Delia's, Charlotte Russe, Windsor, Alloy, Journeys, Tilly’s, Nordstrom, Macy’s, Urban Outfitters, Anchor Blue, Wet Seal, Dillards

Fashion Designer, Junior Sportswear Division

> Key holder, open + close responsibilities
> Vendor, artist + customer relations
> Manage store operations + sales
> Schedule + train new employees
> Merchandising retail store
> Consignment contracts
> Host special events

Exhibitions/Events: 
2007 - Artist Series Tote Debut, The Ancient Book of Myth and War: art show and book release, Systema Naturae, The Art of God of War II: art show and book signing, Power in Numbers II, Edwin Ushiro solo show, Process: Area and Volume, San Diego Comic-Con, Ninja Show 2 (Revenge of the Ninja), Ephemera w/ Audrey Kawasaki and Fuco Ueda, Nanospore and Ronald Kurniawan tote release and art show, Tender Succubus w/ Mizna Wada, Junko Mizuno and Alayna Magnan, Angry Little Girls: art show and signing with creator Lela Lee, Mari Inukai solo show, Process Recess 2: Portfolio James Jean Signing, Kokeshi Dolls 
2008 - Nature of Water (exhibition inspired by the philosophies of Bruce Lee, opening reception with Shannon Emery Lee Keasler), Amulet book signing with creator Kazu Kibuishi, A Band of Bugs.

 Retail Manager + Merchandiser

> Hired as a sales associate + promoted twice
> Oversee team workflow, training + timesheets
> 3x Outstanding customer service reviews 
> Top Macy’s Star Rewards memberships
> Directed new layouts for merchandise 
> Cash register reconciliation

Brand Ambassador:
Baby Phat, Guess 

Sales Supervisor + Merchandiser

> Studio key holder
> Open + close studio duties 
> Studio equipment management 
> Receptionist / front desk tasks
> Graphic design, merchandise
> File back up processes

Studio Assistant

> Shag Loungewear/soft goods design
> Fabric sourcing with Twisted Textiles
> Meet with cut + sew, silk screen vendors
> Photoshoots + photo enhancement
> Accounts received + payable
> Textile + graphic design 
> Sample management
> Telecommunications

Assistant Designer

> Customer service
> Cashier reconciliation
> Seasonal merchandising
> Inventory stocking

Guest Advocate, Cashier + General Merchandise Expert

> Coordinate rehearsal
> Model fitting + preparation
> Fashion styling

Labels:
Various donated urban artist series and skate apparel, Creative Recreation, Invisible God

Assistant Fashion Event Coordinator

> Open + close store duties
> Seasonal store front design 
> Display + mannequin styling
> Cash register reconciliation 
> Retail sales 

Sales Associate + Merchandiser

Find out detailed information about Laila Salvador, Senior Art Director in San Diego, CA

Laila Salvador: Senior Art Director in San Diego, CA

Laila Salvador

Fashion Institute of Design AND Merchandising

Cuyamaca College