Laila Salvador: Senior Art Director in San Diego, CA

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Laila Salvador

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Senior Art Director
San Diego | United States
Skills
  • Sales
  • Marketing Communications
  • Motion Design
  • Adobe CC
  • Interaction Design
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Interests
Acting
Animation
Anime
Audiophilia
Binge watching
Bird watching
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Industries
Bike
Lifestyle
Surf
Fashion
Swim
Yoga
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Work experience
Image Audacity Health

Audacity Health

Senior Art Director | 10/2018 - Current

Coordinate tasks and workload of creative team. Train processes and review designs. Oversee creative output of internal and external campaigns. Drive, present and collaborate ideas with a passionate team of science and healthcare marketing experts. Delivering a fresh perspective and stimulating aesthetic daily. - Provide direction and inspire team - Oversee quality standards of design team - Creative conceptual design - Brand identity + guidelines - Marketing + media design - Illustration + animation - Storyboard + video direction - Trade show booth design - Product package design - User interface design - Production design Clientele: Adaptive, Agendia, Akoya Biosciences, ArcherDx, Babyscripts, BD Biosciences, BD Infusion Pathways, BD PIVO, Bing, Biodesix, BlueBee, C2i Genomics, Cedar Sinai, Curetis, Chan Zuckerberg Initiative (CZI), DentalVibe, Dermpath Diagnostics, DigiVibe, Exact Sciences, Foundation Medicine, GRAIL, Galleri, Guardant Health, Helio Health, Hologic, Illumina, Inscripta, Invitae, L7 Informatics, Medtronic, Mixolydian, MyTesi, Nellcor, NRx, Oncadian, Onyx, Pathnostics, Personalis, PhenomeX, ProciseDX, Prometheus, Quest Diagnostics, Roche, Rosalind, Sciex, Sequoia Biotech, SightDx, Studylog, Talis Biomedical, Telesis Bio, Thermo Fisher Scientific, VOWOW Skincare, Zyesami.
Image Laila Salvador Designs

Laila Salvador Designs

Design Director | 07/2008 - 01/2024

Freelance services. - Creative direction - Trend + color analysis - Graphic design - Photo enhancement - Marketing collateral - Social media - Visual identity - Apparel design - Screen print design - Technical design - Flat sketches - Line sheets Clientele: Tough Luv Clothing, Iron Horse Jeans, Sivana, Hunter Harvey, Peppertree Cafe, Coppercreek Realty, Damascus Apparel, Plant Powered Kids, Natural High, CQuence, Fusion Juice, Enso Superfoods, Reason Financial, Kate Sessions Elementary, Seeing Red Inc.
Image Various Companies

Various Companies

Entertainment Talent | 07/2013 - 12/2022

Supporting Actress, Short Films > 11:11 (48hr film) | Fora productions > Solaris: Evolution (Mini Series) | Nerdbot Studios Hero Talent, International Campaigns > Shure Wireless Bluetooth Earbuds | The Joelsons > Philip Morris International UK | Smith + Union > Sony | Smith + Union > Lexus | Smith + Union Hero Talent, National Campaigns > Blue Cross Blue Shield | Smith + Union > Chevrolet > Robert Mondavi Private Selection > Bose Sound Sport Free | Verity Hoskins Productions > Drive Shack | Smith + Union > Nic Roc Designs Supporting Talent, National Campaigns > Motorola > Smirnoff Ice Supporting role, Dancer > New Amsterdam Vodka Short Film | Fora productions > Tortured Soul Music Video > Mulan’s Lunar New Year Fan Dancer Runway Model > Danny Nguyen Couture > Kenneth Barlis > Trendhaus, Jessie J Collections > Thunder Voice Eagle > Indigenous Enterprise > Masaki Matsuka > Invisible Hero
Image Rubies Costume Company

Rubies Costume Company

Senior Designer Costume and Graphic Art | 05/2017 - 10/2018

> Innovative designs from concept to completion > Translate designs to mid, low to high price points > Costume, inflatables, accessories design > Sublimation, transfer paper printing > Print technician using Epson SureColor F6070, Epson SureColor P8000, Xerox Color C60 > Illustration, graphic, textile design > Pattern design, edit, CADs, nesting > Artwork for licensing approval > Oversee sample production > In-house cut, sew manufacturing > Garment construction, fittings > Vector, photo real applications > Photo edit, enhancement > Sales, design presentations > Production design Licenses: Solo: A Star Wars Story, Star Wars: Forces of Destiny, Star Wars Classic, Star Wars: Resistance, Jurassic World 2: Fallen Kingdom, Ant-Man and the Wasp, Black Panther, Aquaman, Predator, Poison Ivy, Enchantimals, Barbie, Hot Wheels, Hello Neighbor, Tokidoki, Bugs Bunny, Tweety Bird, Sylvester Cat, Thomas the Train, Shazam, Wonder Woman 1984, CreepyPasta, Venom, Captain Marvel, Superman, Batman, Robin, Flash, The Tick, Spider-Man, Pennywise the Clown Exhibitions/Events: 2017/2018 - Comic-Con - San Diego, CA 2018 - Design presentation at IDS with cofounders of Tokidoki: Simone Legno and Pooneh Mohajer - Carlsbad, CA
Image Various Companies

Various Companies

Fashion Stylist | 09/2015 - 05/2018

SEPT 2015: Fashion editorial with Jamais Vu Photography and Sephora Pro Lead Artist Julie Taing SEP 2016: Created custom costumes for each female dancer in company, styled fashion, hair and makeup on-set for two of The Furies "Elements" videos -"Water" and "Fire" DEC 2017: Worked with Angela Hadnagy, Jessie J Collections and Cecilia Aragon on the movie set of "Unregistered" starring Trevor Jackson, Dylan Penn, and David Lee Smith. Directed by Sophia Banks and cinematography by Paul Cameron. Tailored garments and styled lead and supporting talent, styled 50+ background actors with inventory from Trendhaus and my personal collection, primped actors before each scene. MAY 2018: Assisted Trendhaus and Jessie J Collections at San Diego Fashion Fest. Cast and styled models, organized lineup for most aesthetically pleasing and cohesive release, coached runway walk and timing, proper set-up and packing of garments and accessories.
Image Womens Apparel

Womens Apparel

Graphic Designer | 01/2015 - 05/2017

> Screen print artwork > Catalog + print design > Tradeshow graphics > Photo enhancement > Linesheets + artsheets > Promotional advertisement fesign NBA Licenses: LA Clippers, LA Kings, LA Lakers, Charlotte Hornets, Chicago Bulls, Portland Trail Blazers, Boston Celtics, Boston Bruins, Brooklyn Nets NHL Licenses: Chicago Blackhawks, Colorado Avalanche, San Jose Sharks, Columbus Blue Jackets Collegiate Licenses: University of Arizona, Baylor University, University of Iowa, Iowa State, University of Kansas, Kansas State University, Louisiana State University, Michigan State University, Mississippi State University, University or Missouri, University of Montana, Montana State University, University of Nebraska, University of Nevada Reno, University of North Dakota, North Dakota State University, Oklahoma State University, University of Oregon, Oregon State University, University of Southern California, California State University Irvine, California Polytechnic State University, Texas Christian University, Texas Tech University, University of Utah, University of Washington, University of Wisconsin Other Licenses: Paramount Pictures, Belmont Athletic Club, Cass Winery, Firestone Walker Brewery, J. Lohr Vineyards & Wines, 805 Beer Exhibitions/Events: 2017 - Sports Licensing and Tailgate (SLT) Show | Las Vegas, NV
Image REAL Marketing

REAL Marketing

Real Estate Marketing Specialist and Designer | 09/2013 - 10/2016

> Print design > Proofing > Photo editing > Production > Direct mail marketing > Tradeshow graphics > Backlit LED display design > Statistics > MLS research > Client consultation > Customer service Clientele: Keller Williams Realty, RE/MAX, Coldwell Banker, Berkshire Hathaway, Sotheby's International Realty, Century 21, Distinct Displays (an affiliate company of REAL Marketing Inc.) Exhibitions/Events: 2015 - National Association of REALTORS® (NAR) Conference + Expo | San Diego, CA 2015 - Broker Owner Conference (BOC) Hynes Convention Center | Boston, MA
Image Garreau Designs

Garreau Designs

Textile Designer and Sales | 07/2014 - 10/2014

> Textile design innovation > Placement + repeat all-over print > Proofing + production art > Tradeshow booth set up + sales > Presentation line sheets > Client correspondence > Account management > email marketing Clientele: Vans, Gottex Swimwear, Calvin Klein, Custo Barcelona, Patricia Bonaldi for PatBO Exhibitions/Events: 2014 - Première Vision Indigo Show: Creative Textile + Surface Design Exhibitor | Paris, FR Featured artwork: 2017 - Gottex 60th Anniversary "The Jewel Box" Cruise Collection | Gran Canaria Swim Week
Image Leemarc Industries

Leemarc Industries

Creative Catalyst | 01/2012 - 07/2013

> Shebeest Graphic + Apparel Designer > Canari Cyclewear Men’s + Women’s Apparel Designer > Canari Custom + Licensed Brand Apparel Designer > Refresh brand identity > Apparel + textile design innovation > design direction from concept to completion > Product development + production art > in-house cut + sew manufacturing > sample production + fittings > CAD flat sketches > Tradeshow booth design > Photoshoots + photo editing > Catalog + print design > Merchandising > Trend analysis > Overseas vendor communication + FTP uploads Licenses: Susan G. Komen, Kona Brewing Company, Stone Brewing Company Exhibitions/Events: 2012 - Outdoor Retailer | Salt Lake City, UT 2013 - InterBike Exhibitor | Las Vegas, NV
Image Trinity Products

Trinity Products

Graphic Designer + Illustrator | 07/2010 - 10/2011

> Graphic shirt design > Apparel design > Textile design > Placement + repeat all-over prints > Photoshoots + photo editing > Catalog + print design > Trend analysis Licenses: UFC, Sesame Street, Death Clutch, Warrior, Morfs, ACDC, Pink Floyd, Marilyn Monroe
Image LA Movers

LA Movers

Fashion Designer, Junior Sportswear Division | 04/2008 - 11/2008

> Apparel design, silhouettes > Product development > Fabric + trim sourcing > Color dip testing > Screen print placement > Photoshoots + photo editing > Sample production management > in-house cut and sew manufacturing > Garment construction direction + fittings > Digitized patterns + nested print outs > Trend analysis Design Labels / Clients : LA Movers, Forever 21, Maurice's, Torrid, Hot Topic, Delia's, Charlotte Russe, Windsor, Alloy, Journeys, Tilly’s, Nordstrom, Macy’s, Urban Outfitters, Anchor Blue, Wet Seal, Dillards
Image Gallery Nucleus

Gallery Nucleus

Retail Manager + Merchandiser | 04/2007 - 04/2008

> Key holder, open + close responsibilities > Vendor, artist + customer relations > Manage store operations + sales > Schedule + train new employees > Merchandising retail store > Consignment contracts > Host special events Exhibitions/Events: 2007 - Artist Series Tote Debut, The Ancient Book of Myth and War: art show and book release, Systema Naturae, The Art of God of War II: art show and book signing, Power in Numbers II, Edwin Ushiro solo show, Process: Area and Volume, San Diego Comic-Con, Ninja Show 2 (Revenge of the Ninja), Ephemera w/ Audrey Kawasaki and Fuco Ueda, Nanospore and Ronald Kurniawan tote release and art show, Tender Succubus w/ Mizna Wada, Junko Mizuno and Alayna Magnan, Angry Little Girls: art show and signing with creator Lela Lee, Mari Inukai solo show, Process Recess 2: Portfolio James Jean Signing, Kokeshi Dolls 2008 - Nature of Water (exhibition inspired by the philosophies of Bruce Lee, opening reception with Shannon Emery Lee Keasler), Amulet book signing with creator Kazu Kibuishi, A Band of Bugs.
Image Macy's

Macy's

Sales Supervisor + Merchandiser | 07/2006 - 03/2007

> Hired as a sales associate + promoted twice > Oversee team workflow, training + timesheets > 3x Outstanding customer service reviews > Top Macy’s Star Rewards memberships > Directed new layouts for merchandise > Cash register reconciliation Brand Ambassador: Baby Phat, Guess
Image Capricorn Studios

Capricorn Studios

Studio Assistant | 02/2006 - 08/2006

> Studio key holder > Open + close studio duties > Studio equipment management > Receptionist / front desk tasks > Graphic design, merchandise > File back up processes
Image Shag Inc / Twisted Textiles

Shag Inc / Twisted Textiles

Assistant Designer | 07/2005 - 01/2006

> Shag Loungewear/soft goods design > Fabric sourcing with Twisted Textiles > Meet with cut + sew, silk screen vendors > Photoshoots + photo enhancement > Accounts received + payable > Textile + graphic design > Sample management > Telecommunications
Image Target

Target

Guest Advocate, Cashier + General Merchandise Expert | 08/2004 - 03/2005

> Customer service > Cashier reconciliation > Seasonal merchandising > Inventory stocking
Image Flagship Agency

Flagship Agency

Assistant Fashion Event Coordinator | 03/2003 - 09/2003

> Coordinate rehearsal > Model fitting + preparation > Fashion styling Labels: Various donated urban artist series and skate apparel, Creative Recreation, Invisible God
Image Xenia Collection

Xenia Collection

Sales Associate + Merchandiser | 06/2001 - 09/2002

> Open + close store duties > Seasonal store front design > Display + mannequin styling > Cash register reconciliation > Retail sales
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