Lais Zorzete:

Brazil. ? Managed the company's brand by developing style guides and brand guidelines, showcasing the brand vision and its unique value proposition in innovative ways. ? Planned and executed all communications and media initiatives across all channels such as flyers, banners, webpages, e-mails, and videos. ? Boosted the company's online and social media presence by developing, managing, and implementing social media strategies, including the company's website, building informative and appealing content, and measuring campaign results through data. ? Fostered organizational alignment by managing internal communications, creating room for the improvement of information flow, stakeholders' connection, and goal clarity. ? Oversaw time, costs, and scope of work of approx. 50 projects a year, managing internal clients' requirements, customer expectations and quality standards, with the use of agile methodologies. ? Promoted the company's mission, values, and objectives through several external communication campaigns, coordination of 15 public events (approx. 500 participants each), all designed with appealing content to produce maximum client engagement and increase brand awareness. ? Partnered with others across functions to understand requirements and to design meaningful presentations, promotional materials, website elements, logos, letterheads, and brochures, with the use of Adobe suite. ? Devised unique visual content thought the use of photographic techniques, image adjusting and retouching, and video editing, also by selecting appropriate fonts, colours, shapes, designs, styles, and layouts for each project.

Brazil. ? Implemented the company's national marketing strategy by supporting the creation of an appealing visual identity, revisiting logos, letterheads, and brochures, as well as revamping the product catalog each quarter. ? Supported revenue growth by designing the printed and digital graphic standards and materials and executing the national annual sales campaign, managing a budget of approx. CAD 100K. ? Helped increase organization's online reach by managing its e-commerce website and supporting countless email marketing initiatives through research and trend analysis for relevant content creation. ? Partnered with sales teams and pharmaceuticals (e.g., Pfizer, GSK, etc.) to create effective and efficient marketing campaigns by designing clear, compelling, and exciting artwork, with focus on supporting direct marketing, salespersons approaches, and products promotions on industry fairs and conferences.