Lakayla Smith: Freelance Graphic Designer

• Analyzed requirements • Designed graphics including illustrations, logos, and merchandise • Crafted visual aspects of websites, presentations, and packaging • Consulted with clients to meet needs • Ignited brand identities in various industries

• Designed logos and graphics for apparel • Composed mock-ups and drafts on design software • Crafted apparel and brand identities • Collaborated with clients to increase revenue regularly • Analyzed design briefs and calculated budgets • Calculated data across social media, increasing brand awareness

• Spearheaded design in a small but prolific business • Designed aesthetics accompanying text • Consulted with clients to establish and exceed goals • Facilitated the production of visual communication materials