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Brand Strategist

Other Services

Strategic brand marketing partner with repeatedly proven expertise in leading ground-up brand strategy and marketing builds, campaign concepting and execution, and creative content strategy. Equally strong with big-picture brand strategy/vision casting and day-to-day creative copywriting and production, with a deep love of the creative brainstorming to final product delivery process.


Brand Strategist | January 2023 — present
Interim Director of Content | January — December 2022
Managing Editor | August — December 2021
Senior Project Manager, Digital | January 2020 – August 2021  
     
- Led, produced, and gained multi-level stakeholder buy-in for nonprofit’s rebrand, including deep brand strategy development and pitching, creative agency management, and more.
- Concepted, pitched, and currently producing three national multi-month brand campaigns to be rolled out from September 2023 through April 2024.
- Concepted, pitched, and set to write and produce national brand limited series podcast in English and Spanish with high profile guests, to be launched by celebrity board members.
- Concept, pitch, and produce monthly and quarterly national campaigns and sponsored content packages for nonprofit organzation’s corporate partners.
- Wrote and produced editorial guidelines, brand voice guidelines, and pitch materials including sizzle reel, pitch deck, and programs one-pagers. Currently conducting brand messaging overhaul, supporting digital transformation, and helping implement revamped content strategy.
- Provide day-to-day support, creative copywriting, and copy editing to ensure consistent branding, brand voice, and messaging across the company, including programs marketing, editorial web content, social media presence, partner pitches, executive special projects, etc.
- Collaborate daily with creative services team, helping shape visual identity, brand offerings, and  and marketing materials (digital, print, video, social, etc.), participating in brainstorming sessions, researching differentiation tactics and out-of-market inspiration, etc. 
- In former role as interim director of content, managed a team of five content creators and two freelance writers (without having a boss myself) to deliver on 1000+ pieces of contracted sponsored content, alongside production and delivery of weekly, monthly, and quarterly social content campaigns. Work included:
-- To Climb a Thousand Hills, a multimedia storytelling project and accompanying social media fundraising campaign on the state of type 1 diabetes care in Rwanda. Project increased donations for non-profit partner Life for a Child by 760%, had 1M readers, and received over 4M views across social.
-- 2022 Beyond Type Run NYC Marathon team storytelling.
-- #MenTalkHealth, encouraging mental health conversations from men with diabetes, to men with diabetes. Campaign and its accompanying docu-short garnered coverage in Men’s Health Magazine and 1M potential impressions.


- Support aligned projects on a very case-by-case basis; work ranges from creative copywriting (ex: recent copy work for top 3 international Black haircare rebrand, incl. brand manifesto, vision statements, product formula marketing copy, training vision statements, etc) to full brand overhauls and SEO web copy (ex: spiritual reiki company full rebrand and website work)


Freelance

National Manager, Corporate Partnerships | August 2019 –  January 2020
Manager, Marketing & Communications | March 2016 – August 2019
	      
- Created, pitched and produced national cause marketing and corporate social responsibility campaigns to drive corporate partners’ fundraising, acting as an in-house 1-person agency.
- Supported weekly partner meetings, providing research and insights on target audiences, messaging strategy, influencer strategy, event marketing opportunities, and more, with a heavy focus on connective storytelling leaning on deep audience insights.
- Grew from managing 17 clients ($7.2M annual revenue) to 31 clients ($16M annual revenue). 


National Manager, Corporate Partnerships

- Concepted and project-managed all marketing campaigns, social media presence, public and media relations, trade shows, and events for the U.S., Canada, Brazil + Australia markets.

Marketing Specialist

- Created and project managed internal communications education campaign on company’s new insurance plan using videos (animated and in-person interviews), case studies, recorded presentations, etc. to help employees navigate and understand the complex healthcare system.


Wellness Communications Specialist

- Designed, produced, and oversaw all B2B marketing strategy, activities and trade show presence, iincluding sales materials overhaul. 
- Created thought leadership content marketing and drip marketing campaigns establishing company as an industry leader, increasing regional sales team leads by 146% in 3 months.


Marketing Communications Specialist

Manager of Communications | April 2011 to May 2012
Communications Coordinator | July 2010 to April 2011
Marketing Associate | November 2009 to July 2010

- Led communications strategy and marketing materials overhaul to support brand development, creating brand guides, messaging strategy, communications guidelines, detailed annual editorial calendar, sales and development materials and inaugural annual reports.


Manager of Communications

Find out detailed information about Pamela Jackson, Brand Strategist in Jersey City, NJ

Pamela Jackson: Brand Strategist in Jersey City, NJ

Pamela Jackson