BS in Communications
Major: Advertising 
Minors: Art + Art History

Inducted into the Iron Arrow Honor Society—highest lifetime honors awarded at the University of Miami

Creative Agencies

Fashion

Lifestyle

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Streetwear

Surf

Yoga

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Creative writing

Painting

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Hiking

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Art history

Marketing

Brand Strategy Director

Marketing & Sales

<p>Curious, empathetic, creative, thoughtful, and results-driven marketing manager with 15 years of diverse experience in brand strategy, campaign management, and community engagement. Always interested and extremely adept in the core human insights and storytelling that lead to strong brand foundations, connection, and mission growth.</p>

· Revitalized brand strategy, researching, creating, and managing staff and agency work to develop and implement: target audience personas, comprehensive visual identity, internal messaging, brand voice + external messaging, brand guidelines + training
· Developed strategy, wrote marketing briefs, and led execution of 15 annual marketing campaigns, annually driving 5.5M impressions and 215k social engagements, leading to 16,354 program engagements, achieving a 7% social conversion rate
· Led strategy and supported script development of brand video/PSA, w/ 800k views on YouTube and 95k engagements on Instagram in four weeks
· Created editorial guidelines, managed editorial team + wrote and edited work to deliver ~500-700 digital articles annually, incl. industry news, educational resources, pop culture, community stories, shopping guides, recipes, etc.


Director of Brand Strategy

Brand Strategist

Director of Content

Managing Editor

Senior Project Manager, Digital

Manager, Marketing and Communications

Marketing Specialist

Wellness Communications Specialist

Marketing Communications Specialist

Manager, Communications

Communications Coordinator

Marketing Associate

Find out detailed information about Pamela Jackson, Brand Strategy Director in Seattle, Washington

Pamela Jackson: Brand Strategy Director in Seattle, Washington