Lalena Kotasek: in Boerne, TX

(Relocation to Texas) Reporting directly to organization CEO's. eCommerce platform ownership and direction. Market researcher and data analysis for best practice regarding varying business segments. PIM and product data content for over 9,000 stock skus. Direction and creation of all B2B and B2C ecommerce, sales, marketing, advertising, and PR campaigns. Vendor marketing relationship & advertising manager. Design and implementation of high growth marketing campaigns. Omnichannel marketing strategist including digital platforms, email, social media, advertisements, PR/content, and trade shows. Responsible for managing the overall marketing and IT budgets and providing department reporting based on KPI's and metrics. Analytics and data reporting. Google Analytics. Inside, Outside, & Retail sales representative mentor & customer experience specialist regarding eCommerce platform ordering (products & services). SEO & SEM expert and analyst. Industry Related Publications Links & References: eCommerce Moves to the Forefront (Included in Expert Panel Interview) E-Customer Service: If You Build It Will They Come ? (Included in Expert Panel Interview) Benefit Organization: Golf Benefit Supporting Electrical Trade Schools (Co-Organizer Trade Benefit Charity) Ted Magazine & Colorado Springs Gazette: Movers and Shakers