Lana Garrett: Head of Media and Influencer Collaborations in Los Angeles, CA

? Drove engagement via social channels through curating a cohesive feed as well as building community ? Built brand awareness and drove sales by creating the brand's influencer program with both paid and unpaid collaborations ? Boosted website SEO by writing website copy and blog posts as well as collaborated with marketing head on paid ads ? Oversaw a team of individuals who helped with both the influencer program and posting of assets to socials ? Led biweekly meetings focused on marketing reports to inform the team of key KPIs

? Maintained brand voice through daily Instagram posts and stories as well as website copy ? Built community by doubling the brand's Instagram presence and helped gain 130,000 followers ? Facilitated the launch of brand's influencer collaboration program with over 100 influencer as well assisted with the accompanying website launch ? Assisted on photoshoots with creative direction ? Outsourced, built out, and over saw customer service team as well as overseeing and assigning tasks to an intern