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Digital marketing

Email Marketing Manager

Marketing & Sales

I'd like to apply my digital marketing skills towards a company that I believe in.

•	Works cross-functionally with Editorial, Data/CRM and Creative teams to plan, manage and execute high-volume email campaigns
•	Works within email marketing principles (CAN-SPAM) and best practices (A/B Testing) to ensure email messages are properly constructed to meet industry standards
•	Conducts analysis of results and develop testing plans to continuously improve email performance
•	Sends bi-weekly emails to subscribers of newsletter subscription I created to compliment blog and grew contact database 127%
•	Create, manage, and connect drip campaigns to segmented audiences which has resulted in 3 closed deals within 5 months, generating $300,000 in revenue
•	Pulls reports, interpret data to obtain ROI, and make proposals to optimize the automation campaign objectives
•	Delivers quarterly reporting by providing analysis of clients’ digital marketing performance


•	Managed 30+ national and international client location and social media accounts  totaling over 15,000 locations
•	Worked with Facebook, Foursquare, Google+, Yahoo, Bing and several tertiary engines with a goal of increasing online traffic and converting it to foot traffic
•	Conducted detailed social media, local search and SEO reporting for clients
•	Maintained client relationships and provided excellent customer service to all clients by conducting monthly account analyses and status reporting
•	Monitored and analyzed KPIs for all SEO, SEM, and Social digital campaign efforts
•	Lead a team of 8 contractors to execute various tasks and processes associated with maintaining all client location information on several search engines.


Local Search Analyst 

•	Designed, developed, and maintained company websites on WordPress platform
•	Developed comprehensive marketing strategy that included print, radio, digital, and guerrilla advertising
•	Took part in creating concepts, reviewing, and proofing copy for marketing initiatives
•	Created blog to position brand as an online community and industry resource that grew to 3,000 subscribers by its first event launch
•	Developed Facebook fan page that has over 4,000 likes and 1,600 visits, and implemented geo-targeted Facebook Ads which accounted for 30% of ticket sales
•	Executed on-site event coordination and set-up for 2,000+ attendees for multiple events


Web Developer/Digital Marketing Manager

Find out detailed information about lana phillips, Email Marketing Manager in huntington beach, CA

lana phillips: Email Marketing Manager in huntington beach, CA