lana phillips: Email Marketing Manager in huntington beach, CA
Work experience
Where2GetIt
Email Marketing Manager | 01/2014 - Current
• Works cross-functionally with Editorial, Data/CRM and Creative teams to plan, manage and execute high-volume email campaigns
• Works within email marketing principles (CAN-SPAM) and best practices (A/B Testing) to ensure email messages are properly constructed to meet industry standards
• Conducts analysis of results and develop testing plans to continuously improve email performance
• Sends bi-weekly emails to subscribers of newsletter subscription I created to compliment blog and grew contact database 127%
• Create, manage, and connect drip campaigns to segmented audiences which has resulted in 3 closed deals within 5 months, generating $300,000 in revenue
• Pulls reports, interpret data to obtain ROI, and make proposals to optimize the automation campaign objectives
• Delivers quarterly reporting by providing analysis of clients’ digital marketing performance
Where2GetIt
Local Search Analyst | 01/2012 - 12/2013
• Managed 30+ national and international client location and social media accounts totaling over 15,000 locations
• Worked with Facebook, Foursquare, Google+, Yahoo, Bing and several tertiary engines with a goal of increasing online traffic and converting it to foot traffic
• Conducted detailed social media, local search and SEO reporting for clients
• Maintained client relationships and provided excellent customer service to all clients by conducting monthly account analyses and status reporting
• Monitored and analyzed KPIs for all SEO, SEM, and Social digital campaign efforts
• Lead a team of 8 contractors to execute various tasks and processes associated with maintaining all client location information on several search engines.
Taste of Brews
Web Developer/Digital Marketing Manager | 07/2010 - 12/2011
• Designed, developed, and maintained company websites on WordPress platform
• Developed comprehensive marketing strategy that included print, radio, digital, and guerrilla advertising
• Took part in creating concepts, reviewing, and proofing copy for marketing initiatives
• Created blog to position brand as an online community and industry resource that grew to 3,000 subscribers by its first event launch
• Developed Facebook fan page that has over 4,000 likes and 1,600 visits, and implemented geo-targeted Facebook Ads which accounted for 30% of ticket sales
• Executed on-site event coordination and set-up for 2,000+ attendees for multiple events