Lance Brink: Director, Product Development in Parker, CO

• Developed the operations and customer relations strategies to retain and support clients within the SAAS business model and maintained a 92% customer retention rate. • Identified and analyzed client needs and requirements to enhance application solutions. • Directed programmers to ensure proper functionality within the User Inter-phase. • Cultivated the client experience including training on the software, consistent communication throughout projects, and follow-up strategies to encourage repeat business. • Successfully developed and implemented product improvements including a complete UX redesign. • Administered daily operations to ensure policies and programs were administered properly and project expectations were met. • Maximized vendor relations to enhance bottom-line performance. • Developed and trained a work force of contractors to be used as work flow demanded. • Served as a contributor on the Brief-Lynx patents. Responsible for outlining the product capabilities to ensure that patent continuation met requirements.

• Developed the operations and customer relations strategies to retain and support clients within the SAAS business model and maintained a 92% customer retention rate. • Identified and analyzed client needs and requirements to enhance application solutions. • Directed programmers to ensure proper functionality within the User Inter-phase. • Cultivated the client experience including training on the software, consistent communication throughout projects, and follow-up strategies to encourage repeat business. • Successfully developed and implemented product improvements including a complete UX redesign. • Administered daily operations to ensure policies and programs were administered properly and project expectations were met. • Maximized vendor relations to enhance bottom-line performance. • Developed and trained a work force of contractors to be used as work flow demanded. • Served as a contributor on the Brief-Lynx patents. Responsible for outlining the product capabilities to ensure that patent continuation met requirements.

• Grew the customer base and revenues to a $9M restoration company. • Expanded and lead the marketing staff to include Colorado Springs and Glenwood Springs Colorado. • Produced all RFP’s and awarded multiple contracts with municipalities as well as national and local businesses. • Grew the use of the CRM system through enhanced reports and analysis. This lead to more successful marketing efforts. • Managed client relationships, customer referrals, and community relations and events when large disasters occurred.

• Successfully grew and optimized the non-membership dues revenue streams by activating individual and corporate member participation and purchases of FPA products, services, sponsorships and programs. • Created and launched the publication arm “FPA Press” which orchestrated knowledge based publications for members. This area grew into a new division within the organization. • Lead and worked within many cross-functional teams to develop strategic marketing and business development plans. • Established a centralized marketing team and function for the organization that increased revenues. • Redesigned the membership website and developed a revenue generating web portal connecting financial planners with potential clients.

• Lead the operational oversight of membership recruitment and retention, accreditation, standards of practice, committee relations (volunteer recruitment, orientation, and communications), public relations, and marketing of products, services and programs. • Cultivated a culture of communication with the Board of Directors, committee chairs and members on key issues associated with the organization and their respective activities. • Presented to key institutions (National Institute of Health, NIH) and individuals to further the progression of Sleep Medicine as a recognizable area of medicine. • Managed staff to achieve directives and goals within each of the organizations’ committees. • Moved organization from MN to IL. Successfully hired and transitioned a new staffing unit for the organization as over 90% of the staff elected not to relocate. Managed the logistics of moving offices and established the specifications of the new offices.

• Managed the staff and schedule for two health and fitness centers for Mayo Clinic employees. • Conducted orientations and presentations to new members. • Managed the equipment maintenance and purchases. • Prepared and presented usage data and member needs to benefactor to secure additional funding allowing for the building of a second facility on campus.