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Creative Director

Creative & Design

I oversee the strategic direction and implementation of all marketing communications materials for numerous Fortune 500 industry brand leaders.  My responsibilities include managing, creating, designing and implementing all aspects of marketing communications campaigns (including branding, training materials, advertising campaigns, newsletters, direct marketing, fundraising, website development, video production, event planning, tradeshows, CRM app development, PR kits and print collateral).  I also manage the company’s online lead generation division which consists of SEO and PPC campaigns, website design and optimization, keyword searches, mobile site development, results reporting and client results reviews.  Other responsibilities include request and review of formal bids, staff management, financial reporting and budgeting.

• Oversee internal creative output as well as external client base.
• Utilize a number of quality and testing methods including A/B testing, test markets, direct marketing tracking, analytics and more.
• Responsible for all aspects of marketing campaigns including:
		– Sales Materials	– Direct Mail	– Presentations
		– Branding	– Print Ads	– Website Design
		– TV Commercials	– Video 	– Email Blasts
		– Event Planning	– Tradeshows	– Product Sampling	
		– Social Media	– Post Project Analysis	– Search Engine Marketing
• Clients include Western Union, Hunter Douglas, Travelex, Bel-Rea Vet Tech Institute, 
Johns Manville, Littleton Public Schools Foundation and many more.
•	Duties include:
		– Strategic Direction	– Graphic Design	– Online Lead Generation
		– Concept Generation	– Scheduling	– Search Engine Marketing
		– Art Direction	– Database Management	– Proofreading/Copy Editing
		– Client Liaison	– RFP Development	– Direct Video and Photoshoots	
• Manage creative budget, estimates, emplo

• Responsible for all aspects of marketing materials from concept to print.
• Primary duties included:
		– Brainstorming	– Design	– Concept Generation
		– Art Direction	– Copywriting	– Proofreading/Copy Editing
		– Photoshoot Direction	– Production	– Press Checks
• Supervised and oversaw junior art directors and contract designers.

Art Director

• Assisted the Creative Director in all aspects of marketing materials from concept to print.
• Coordinated POS merchandising installation into the retail locations of Walmart, 
Home Depot, Lowes, True Value Hardware and others.
• Responsible for estimates and vendor management.
• Marketing materials produced:
		– Packaging	– POS Merchandising	– Product Manuals
		– Press Kits	– Brochures	– Illustrations


Assistant Creative Director

Find out detailed information about Lance Brown, Creative Director in Parker, CO

Lance Brown: Creative Director in Parker, CO

Lance Brown

Winona State University