Lance Brown: Creative Director in Parker, CO

• Oversee internal creative output as well as external client base. • Utilize a number of quality and testing methods including A/B testing, test markets, direct marketing tracking, analytics and more. • Responsible for all aspects of marketing campaigns including: – Sales Materials – Direct Mail – Presentations – Branding – Print Ads – Website Design – TV Commercials – Video – Email Blasts – Event Planning – Tradeshows – Product Sampling – Social Media – Post Project Analysis – Search Engine Marketing • Clients include Western Union, Hunter Douglas, Travelex, Bel-Rea Vet Tech Institute, Johns Manville, Littleton Public Schools Foundation and many more. • Duties include: – Strategic Direction – Graphic Design – Online Lead Generation – Concept Generation – Scheduling – Search Engine Marketing – Art Direction – Database Management – Proofreading/Copy Editing – Client Liaison – RFP Development – Direct Video and Photoshoots • Manage creative budget, estimates, emplo

• Responsible for all aspects of marketing materials from concept to print. • Primary duties included: – Brainstorming – Design – Concept Generation – Art Direction – Copywriting – Proofreading/Copy Editing – Photoshoot Direction – Production – Press Checks • Supervised and oversaw junior art directors and contract designers.

• Assisted the Creative Director in all aspects of marketing materials from concept to print. • Coordinated POS merchandising installation into the retail locations of Walmart, Home Depot, Lowes, True Value Hardware and others. • Responsible for estimates and vendor management. • Marketing materials produced: – Packaging – POS Merchandising – Product Manuals – Press Kits – Brochures – Illustrations