Lance Landin: Principle in Cornelius, NC

• Independent Sales and Marketing Contract Consultant with over 20 years experience in the sporting goods industry, specifically in the cycling and outdoor industry. • Represent both International and Domestic clients for domestic sourced products. • Coordinated sale of out of season inventory to off price channel. • Provided due diligence research and recommendation of purchase of athletic brand for market expansion.

• Generate profitable revenue growth through establishing new customers, penetrating new customer accounts and retaining current customers. • Work with Design and Product Development to maintain brand awareness for accounts such as Brooks Running, New Balance, Trek Bicycles, Pearl Izumi, Vanity Fair, Ibex, and others. • Manage sales of National and Key Accounts; The Sports Authority, REI, Scheels, Meijer, etc. with both licensed brands and private label manufacturing agreements. • Develop, implement and execute sales strategies and territory business plans to drive sales in existing and new markets • Increased revenue by 27% for accessory division by the addition of 2 new National Accounts. • Manage sales team and instated procedures that resulted in year increases in yearly sales of 12% • Manage and maintain current account information, performance and forecasts through the use of tracking tools.

• Represented premier bicycle, component and accessory brands to over 500 dealers in the Southeastern territory. • Introduced 7 new lines into the Southeastern market and increased sales steadily each month from introduction. • Increased bicycle dealerships by over 600% in less than 12 months by providing a niche product with the support necessary to respond to the demands of the current market. • Trained and managed members of my sales team. • Coordinate and attend regional and national trade shows such as Outdoor Retailer and Interbike. • Recognized consistently for outstanding performance in sales volume, percent increase in sales and performance goals.