Bike

Moto & Powersports

Outdoor

Social media

Mountain biking

Photography

Motorcycles

Cyclocross

Road cyclling

Roadracing

Trackdays

Founder

Executive

Experienced PR professional & social media strategist, with a proven track record of driving content, engagement, likes, shares and boosting sales on social media platforms.

•	Provide social media consulting on strategy, manage social engagement, content and conversations on social channels: Facebook, Twitter, YouTube, Instagram, etc.
•	Develop social media channels and apps
•	Create & develop creative SM calendar content, initiate outreach with bloggers & influencers in the social space, manage contests & promotions for brands
•	Monitor conversations via Hootsuite, Facebook & Google analytics, responding to consumers’ comments and questions 
•	Provides coaching on social media best practices to clients and partners 
•	Grew blog page to over 47k followers and currently reach between 40,000-300,000 unique viewers per week, without advertising. Over 70k followers across all social media channels
•	Provides PR, blog, editorial and photographic content to to leading motorcycle media outlets

•	Responsible for digital and traditional marketing initiatives for company’s 3 retail operations 
•	Improved SEO, bringing company’s organic reach from 5th page on local Google searches on relevant keywords, to 1st-3rd results on Page 1, increased Social engagement by 300%, website hits by 500%
•	Developed off-site promotions with strategic partners
•	Developed and maintained websites, blog content and marketing collateral for each of company’s 3 brands

Director of Marketing

•	Developed social media channels and strategies, generating likes, shares and fan engagement 
•	Generated editorial content and product reviews for review in online magazine 
•	Responsible for the promotion of TrackdayMag.com in the Northeastern section of the U.S. connecting with potential advertisers and companies looking for exposure to the motorcycle track day and club-racing market.

Associate Editor, Social Media Manager

•	Coordinated STT’s social media and branding for the Northeast Division. Responsible for promoting STT events through regional & national forums, Facebook & Twitter. 
•	Acted as the brand voice, diffusing conflicts and controversies. 
•	Created brand identification with customers via social media, transforming Sportbike Track Time’s Northeast division from a track day provider of convenience to a track day provider of choice.

Track Coach, Social Media Coordinator

Find out detailed information about Lance Lau, Founder in Philadelphia, PA

Lance Lau: Founder in Philadelphia, PA

Lance Lau

University of Iowa