Lane Cunningham: Marketing Manager USA in San Francisco, CA

Spearheaded the development of the Db brand by forging strong partnerships with retailers, ambassadors, the press, our community, and integrated agencies assuring all met brand standards driving a year-on-year growth of 43% in '22 and 63% in '23. • Developed and executed creative marketing and media strategies that integrated with our sales, digital marketing, and paid media teams, running a 300K budget, generating 25 million in revenue. Directly reported to the CMO and CRO/GM of NA. • Creatively directed five collaborative events with influential brands such as Saturdays NYC. Optimized campaigns to generate new business partnerships, increase retail sales, and earn industry recognition. • Expanded the brand's presence by integrating 5 new retailers, and 25 new ambassadors across surf, skate, snow, photography, creative, and lifestyle niches. • Orchestrated a digital media and PR campaign securing 10 articles in accredited winter sports magazines and Men's Health, increasing brand visibility and credibility.

Leveraged media planning and brand messaging expertise to deliver captivating photography and videography that effectively communicated client values and • aligned with conducted research for paid media trends. Produced assets with site development teams for digital media use and print materials for cross-channel advertising. • Engaged Asana to manage creative projects over three locations while delivering 160 assets and creating 1.4 million impressions.

Amplified market reach and revenue by expanding territory coverage and cultivating relationships with key surgeons and maintaining teamwork between reps, resulting in a 120k increase in implant sales. • Contributed to the maintenance of a 6.5 million dollar territory, driving customer satisfaction with consistent account visits and attention to detail. • Consulted closely with hospital billing and replenishment teams to ensure seamless equipment coordination for case coverage on a daily basis.