Lane Wilkinson: Sales Analyst in Seattle, WA

• Managed sales and inventory planning and reporting for multiple leading brands in the Outdoor Industry. • Developed new processes and tools for reporting sales and inventory commitment for both retail customers as well as brands represented by the Waypoint Sales agency. • Identified opportunities to maximize sell thru by improving reporting and analytical efficiency, allowing faster and more accurate responses to sales demand. • Forecasted seasonal customer demand by product and made inventory commitments to support sales goals and maximize return in inventory investment.

• Created sales, inventory, and product assortment plans and tools to achieve Exofficio’s key metrics of Sales, Margin,Turn and SKU productivity. • Executed above plans by accurately forecasting Exofficio’s product assortment, coordinating PO’s with suppliers, managing obsolete inventory, and teaming with Sales/Marketing and Production groups to maximize potential of existing inventory. • Created new highly effective analytical and planning tools to better plan future business and accurately respond to current business. • Led the Product Development team in pre-season planning processes to better identify product assortment opportunities and maximize Exofficio’s return on investment. • Conducted sales, trend, and market competition analysis. Used this internal and externa information to set assortment strategies and adjust SKU count to maximize productivity. • Developed an assortment of highly profitable Exoffico private labeled accessories. Coordinated and negotiated with suppli

• Researchead market trends and product opportunities for 9 different product categories in order to develop new and revised collections and style assortments. Analysed and forecasted financial impact of proposed product strategies. • Defined and communicated the assortment vision to Product Development teams. Planed assortment strategies and initiated new product programs through written product and project briefs. • Managed project timelines and project teams to ensure successful product launches. • Set product pricing levels to ensure maximum financial return after negotiating and approving costs from factory suppliers. • Launched and promoted new products through sales team training, and development of merchandizing tools. • Created product magangement tools to monitor financial performance; define new products, and manage product development.

• Managed inventory purchasing, receipt flow, and in-stock levels of all bicycle, Nordic Ski and related accessory products throughout REI’s 90+ retail locations nation wide. • Created and nurtured excellent vendor and supplier relationships/partnerships to guarantee the best possible service, delivery, and financial performance of REI’s cycling division. • Drove unprecedented growth in the cycling categories by identifying trends and opportunities and taking action through new product acquisition and inventory investment. • Increased key performance indicators of Sales, Margin, Turn and In-stock through detailed planning, forecasting, and coordination of inventory strategy. • Streamlined REI’s operational and distribution channels by working directly with manufacturers in Asia and coordinated direct importation of product. • Coordinated the development, design, and delivery of new bicycle accessory products.

• Functioned as a technical resource and product trainer for all sporting specific apparel and hardgoods. • Researched and responded to concerns regarding L.L. Bean’s complete line of outdoor equipment. • Consulted with Product Development and Quality teams to maintain product standards and design improvements.