Director of Digital

Top Management

Amazon channel including but not limited to forecasting, acquisition, P&L
and budgets
• Transformed channel to positive contribution within 2 months of stepping into role

• Responsible for increasing customer LTV, repurchase rate and retention of Kopari customers
• Raised return customer AOV by 12% and reduced customer payback period from 12 to 4 months with consideration of customer acquisition costs
• Manage team who coordinates all customer touch points including email, SMS, web push, etc.

Director of Retention

• Responsible for Koparibeauty.com and our direct to consumer channel with sales up to $15M/year
• Implemented website personalization strategy which increased online conversion rate by 43% YoY and
289% increase in revenue despite substantial increase in users due to scaling effort
• Successfully launched subscription program which accounts for over 20% of total revenue and produces
customers with a 12% higher LTV
• Execute Amazon selling strategy including Amazon Marketing with sales over $5 million a year


1

Senior eCommerce Manager

Actively collaborate with marketing and creative team to design and deploy digital marketing initiatives.
Create content for website and social marketing outlets, direct email campaigns, and plan, promote, and implement special events. Key projects and results include:
o Based on key business initiative to decrease return rate, launched a robust support page from ground
up for newest product release which decreased return rate by 3%
o Served as Project Lead for website re-design, working with a third-party firm and a budget of over
$600,000 to overhaul site structure, layout, and content
o Manage and execute email-marketing campaigns, which attributed to 37% of the online revenue
gained that year

Digital Marketing Manager

Increased overall social media engagement of both brands by over 80% within first 4 months and increased
follower growth by 20%.
• Originated paid social media plan for company's $11.5 million product launch including teasing campaign,
social integration, content calendar, giveaways and celebrity spokesperson.

Social Media Coordinator

Developed content and launched an Academic Student Guide to be distributed to all newly enrolled students
which increased student retention 7%
• Ensures that all University Centers are following guidelines for visual layout, branding, and materials.
• Responsible for communication between Operations staff and University's Marketing and Communications
departments to recommend new marketing merchandise as well as implementation of plans for use of materials

Marketing Coordinator

Find out detailed information about Lanie DePasquale, Director of Digital 

Lanie DePasquale: Director of Digital

Lanie DePasquale

National University

West Virginia University