Golf

Creative Agencies

Fashion

Lifestyle

Outdoor

Yoga

Health & Fitness

Regional Account Executive

Executive

Sales and Marketing professional with over 13 years’ experience with a background in creating and developing media campaigns, managing outside sales teams, internal and external marketing communications. Successful in collaborating with respected media outlets, business leaders and associations to achieve increased knowledge of client, services and organizations. Demonstrates ability to identify and capitalize on market opportunities and develop strategies that increase value and brand visibility. Strong leadership skills and a dynamic team player with exceptional interpersonal and communication skills who succeeds in fast paced, deadline driven work environments. 


Specialties: Digital & Social Media Strategy, Customer Engagement, Adobe Creative Suite, Microsoft Office, Apparel Design & Sourcing, Website Development, Strategic Business Planning, B2B and B2C sales,  Email Marketing,Tradeshow management, Social networking (Facebook, Twitter, Linkedin, Pinterest, Instagram, Klout), Marketing Automation,Business Development , Client Retention & Loyalty Programs, Interactive Marketing, Event Planning, Blogging, Branding,SEO and SEM optimization

Successfully manage outside sales representative team to help drive sales of products by establishing and nurturing relationships with upscale independent retailers in the boutique and gift industry. Communicate with customers via phone and email, with a heavy emphasis on outbound calling. Travel to trade shows during trade show season, as well as client visitations and training's with outside rep group members. 

Executed marketing initiatives, brand management, and Ecommerce management while streamlining processes within the corporation. 
Key Accomplishments:
Brand Manager for Two Women's Golf apparel brands
Created and implemented Marketing, POP, and delivery strategies both internally and externally
Developed marketing plans, calendars and social technologies in coordination with e-commerce merchandising solutions
Implemented SEO and SOM marketing strategies
Managed and coordinated trade shows, events, photo shoots, ad campaigns, and seasonal catalogs. 
Blog management and content writer (Wordpress)
Knowledgeable in Bigcommerce e-commerce solutions, product placement, SKU creation, and product merchandising 
Developed and implemented digital marketing initiatives to B2B and B2C customers
Initiated new relationships between business partners and clients

Marketing Manager

Find out detailed information about Lara Burchfield, Regional Account Executive in Denver, CO

Lara Burchfield: Regional Account Executive in Denver, CO

Lara Burchfield

Colorado State University