ACCOUNT EXECUTIVE

Executive

I am in my 12th year as a top Account Executive in the sports and entertainment media sales world, selling partnerships and marketing experiences for the biggest companies to the largest brands.

I have had huge success in closing new business, managing current partnerships, and growing relationships and partnerships across multiple media platforms both digital and linear. I have made a name for myself as thinking outside of the box and pushing the boundaries of our capabilities, creating, closing, and paving the way for new avenues of revenue. I am goal oriented, consistently hitting my budgets, ranking top Account Executive in my three years at FOX Sports San Diego which prompted my management to promote me to our LA office with bigger budgets and clients where I am currently the second highest biller bringing in and managing over $6.7 million dollars annually.

 I have experience working with professional athletes, high profile TV personalities, and local, national, and international companies and brands such as: Cadillac, Pepsi, Corona, Chevrolet, Buick, GMC, UGGS, Lakers, Kings, Ducks, Patriots, Cubs, Bears, Padres, Angels, Clippers, Chargers, Mavericks, Cowboys, Yankees, Mets, Nets, and Knicks (to name a few!)

I am detail oriented, a critical thinker, a go-getter, self-starter, problem solver, and team player, and I try to bring lots of smiles and personality to every room I’m in!


• Brought in single largest one-year new business deal in FOX's last 8 years history at $1.8 million.
• Manage 2nd highest billing list at $6.7 million
• Brought in eight new business accounts in 3 years totaling $5.3 million.
• Grew top three accounts from '18 to '19 by 7% from $3.4 to 3.6 million
• Work with, sell, and coordinate, in-stadium elements alongside team partners: Clippers, Kings, Ducks, Angels.
• Execute entire selling process from prospect, pitching and closing, to managing, and renewing.
• Consult with top brands on customer acquisition and develop custom marketing plans to fit business goals.
• Sell Live Streaming on FSGO digital streaming app.
• Consult with top brands on customer acquisition and develop custom marketing plans to fit business goals.
• Write scripts for spots and copy for promos, social media posts, and sweepstakes.
• Work closing with marketing and production teams to create and sell new ideas.
• Manage and mentor coordinators, interns and planners, and college students.

• Grew revenue portfolio from $0 to $3.68 million dollars in just 3 years.
• Brought in orders from 44 different client accounts, 30 of which had never before advertised with FSSD.
• Grew year to year revenue 35% from 2015 to 2016.
• Achieved 50% revenue growth with Initiative Ad Agency from year one to year three.
• Closed seven tier three car dealerships never before with FSSD.
• Build, present, and sell custom sponsorships for each client individually.
• Created, sold, and executed two company events benefiting charities bringing in sponsors and guest athletes.
• Helped execute, manage, and maintain all client partnerships and contracts.
• Innovated and managed custom in-game features, activations, and promotions.

• Helped launch ESPNLA.com as second hire and only digital AE in Los Angeles.
• Sold all 5 ESPN LOCAL websites and mobile platforms as well as ESPN LA radio - Lakers, Angels, and USC.
• Created, designed, and executed custom digital branding campaigns for regional and national brands.
• Collaborated with Brand Managers on multi-platform radio and digital advertising campaigns.
• Created and executed marketing campaigns for major industries and top ad agencies.
• Handled regional, local, and national digital and radio advertising for all 5 ESPN LOCAL sites.
• Sold local activation elements for ESPN events including USC, Lakers, and Angels.
• Helped execute sponsorships, campaigns, and on-site events seeing campaigns through from start to finish.

DIGITAL ACCOUNT EXECUTIVE

•	Only AE chosen to create, launch, and build new Video Marketing department.
•	Worked with local and regional businesses to create custom digital marketing video and campaigns.
•	Personally managed and maintain over 80 clients in one year.
•	Effectively taught clients how to brand and market themselves online by optimizing business website.
•	Headed 10News ALIST business directory for all of San Diego, working with 2,500 businesses.
•	Trained new employees nationally on the product.
•	Tested new products, and re-develop constantly changing contracts and campaign elements.
•	Marketing Guest speaker at Business Clubs.
•	Created promotional campaigns and compile packages and schedules for Hispanic and ABC programming.


• Edited video and news stories for the local morning News.
• Worked with local businesses and reporters to create custom videos.

VIDEO EDITOR

Find out detailed information about laressa campbell, ACCOUNT EXECUTIVE in Gardena, CA

laressa campbell: ACCOUNT EXECUTIVE in Gardena, CA

laressa campbell

Point Loma Nazarene University