Bike

Outdoor

Cooking

Woodworking

Cycling

Hiking

Skiing

Outdoor Recreation/Activities

General Manager

Top Management

<p>A highly motivated and results-driven professional seeking a leadership role. I have a
proven track record in senior management positions, managing P&amp;L, driving business
growth, reducing operational costs, and building teams to achieve exceptional results. I
am passionate about meeting the needs of stakeholders and customers, and I thrive in
dynamic and transformative environments.</p>

- Successfully reorganized the business to meet a post-pandemic downturn
- Negotiated cost reductions with vendors and implemented constraints company-wide
- Maximizing revenues, margin, and cash flows while keeping the core team upbeat

- Led sales, marketing, product line management, and new product development
- Repositioned business around acquired brands in an omnichannel market approach
- Developed a five-year product pipeline focused on brand and trending categories
- Eliminated duplicative products and rationalized SKUs by 28%
- Increased revenues by 18% and contribution margins by 7%
- Built a diversified customer base in brick & mortar, e-retail, and direct channels


- Moved e-commerce platforms from third-party to in-house Magento platforms
- Established cost-effective performance marketing program to exceed five times ROAS
- Compiled strategic content creators with targeted and large social followers
- Leveraged event participation to maximize ROI

Chief Commercial Officer

- Consolidated four independent business units into one unified operating business
- Managed vendor negotiations and agreements with suppliers
- Oversaw new product development and commercialization of all product lines
- Improved net and contribution margins by 7% and 8.5%, respectively
- Increased distribution by 34% in retail doors and e-retail sellers
- Stabilized promotional tactics and established price parity across channels

- In Q4 2017, after the collapse of the company's sporting goods business, as a member
of the senior management team, repositioned the business for strategic options by the European parent company, ultimately selling certain brand assets to Canadian Tire
Corporation and remaining global business to Regent LP, the current owners of Alta

Senior VP

- Led strategic plan to exit mass-market businesses and expand specialty e-bike product and brand portfolio, including newly acquired brands Raleigh and Haibike
- Built a nationwide network of retailers and a national dealer fulfillment/service network
alongside a robust, direct-to-consumer, e-commerce business and launched three
flagship retail stores in California
- Achieved significant market growth year over year to become a top-tier e-bike supplier
to the specialty market

President/MD Electric Bicycle Division

- Led the sale of the company to Accell Group
- Transitioned business from licensed brands to owned brands

President and CEO

Secured major retail partnerships and increased sales from < $10M to over $45M

Executive VP of Sales and Marketing

Senior VP and General Manager Cycling

General Manager Individual Sports

VP of Marketing Bicycle Division

National Sales Manager Service Cycle Division

Territory Manager Mid Atlantic

Founder and CEO

Find out detailed information about Larry Pizzi, General Manager in Baltimore, Maryland

Larry Pizzi: General Manager in Baltimore, Maryland

Larry Pizzi

Northwestern University - Kellogg School of Management