Bike

Creative Agencies

Fashion

Lifestyle

Music

Outdoor

Skate

Streetwear

Health & Fitness

DJing

Cycling

Skateboarding

Music production

Crossfit

Film photography

I seek to inspire others and drive global change. I am a Marketing professional with 8 years of experience in the Online Advertising and Marketing space, with an interest in athletic apparel marketing. I have dedicated my career to achieving global company vision, driving and optimizing revenue for multiple social networks, from MySpace to LinkedIn. 

In my previous role as Ad Operations Manager at LinkedIn, I led key vertical Ad Operations teams across North America through change and company hyper growth. I am currently an MBA Candidate at USC Marshall School of Business, focused on my next play in apparel marketing, transforming my career to be a future global leader.

•	Led a team of 12 Campaign Managers in 5 offices across North America, to deliver $8M in total annual revenue.  
•	Scaled team to own ad launch and optimization for new business line, as Sales team grew from 5 to 250 employees.
•	Engineered an operations workflow that incorporated new LinkedIn product offerings in content marketing and lead-nurturing; enabled delivery of new products while shortening turnaround times in the RFP to reporting process.
•	Designed quarterly training material for performance assessment of Campaign Managers. Trained teams throughout global offices to increase department performance metrics and calibrate talent across global teams.

Manager of Ad Operations – Marketing Solutions

•	Managed client marketing campaigns in Financial Services vertical; delivered and optimized $2M annual ad revenue.
•	Analyzed campaign and inventory data to effectively deliver client marketing campaigns to LinkedIn members. Delivered $2M in annual ad revenue, in the highest revenue accounts in LinkedIn Marketing Solutions history.
•	Mentored fellow team members, developed new process adopted globally, and delivered on all quarterly objectives and key results. Recognized as top performer with 2011 LinkedIn Marketing Solutions Global MVP Award.

Senior Campaign Manager – Marketing Solutions

Organized 3 solo Asia club tours from 2009-2015, 30 US performances per year, partnered with marketing leads of brands such as Nike, PayPal, and Yelp. Performed as a DJ in nightclubs, corporate events, weddings, and on SiriusXM Radio.

Self Employed DJ & Producer

Created and delivered highly technical custom ad campaigns through partnerships with client marketing, internal Sales, Design, and Operations teams. Coordinated teams to deliver dynamic one-day roadblock sponsorships of Reuters.com.

Senior Campaign Manager

Executed marketing campaigns across VICE network through delivery of display advertising and weekly email newsletters.

Ad Operations Freelancer

Delivered and optimized client advertising of performance campaigns on MySpace and FOX Audience Network. Defined workflow processes and coordinated creation of system features on ad server used to deliver annual revenue of $100M.

Campaign Manager – Performance Marketing

Find out detailed information about Larry Sun,  in Los Angeles, CA

Larry Sun: in Los Angeles, CA

Larry Sun

University of California San Diego

USC Marshall School of Business