Tech

Listening to music

Cooking

Coaching youth sports

Landscaping

Attending sporting events

Home brewing

Attending concerts

Experienced marketing professional with a passion for digital marketing, advertising, and product management. Big-picture thinker with an eye for detail, delivers measurable results through integrated marketing, strategy, and analytics.

- Lead requirement planning meetings to redefine content delivery systems
- Worked cross-functionally to determine technology and infrastructure requirements
- Developed implementation roadmaps for content and personalization efforts

Digital Customer Engagement Manager

- Managed a portfolio of consumer computer services marketed and sold online
- Developed new service offerings by researching market and competitive landscape
- Wrote and managed backlog of concise user stories to streamline development
- Worked cross-functionally to define and refine feature set requirements
- Produced and maintained KPI reports to provide executives with product performance
- Developed international pricing grid to maintain acceptable profit margins
- Collaborated with marketing and sales to set promotion strategies
- Enhanced scope of services for consumer product, leading to OEM partnership worth $600k
- Conducted market and competitive analysis to drive product strategy
- Performed interactive interviews with end users to improve product features and functions

Product Manager

- Defined technical requirements for web analytics and application tracking using Omniture
- Produced, maintained, and delivered KPI reports and presentations for stakeholders
- Diagrammed end-to-end data collection requirements to connect data from multiple sources

Sr. Web Analytics Engineer

Performed Web design and maintenance services which provided a more attractive and professional corporate Web site identity for an industrial refrigeration company.

Independent Marketing Consultant

Provided marketing, brand and design consulting services for upstart global energy firm, including the design of a new, consistent, corporate brand identity, logo, web site, brochure and collateral materials.

Provided digital marketing strategies and design services for collegiate apparel and accessories business, including Web site redesign and development, traffic analysis, email campaign design and measurement, and SEO/SEM strategies.

- Developed and managed eCommerce, internet marketing and CRM strategies, allowing customers, staff, and management to effectively and efficiently utilize those tools 
- Facilitated the tracking, reporting and analysis of advertising campaigns and sales performance metrics, resulting in ad budget savings of $120k per month
- Produced and executed email and direct mail campaigns via sales and marketing automation
- Designed functional specs and mockups and collaborated with third-party agency to develop and deploy enhanced Web site
- Analyzed traffic and conversion metrics to improve click-thru by 150% and sales by 15%
- Analyzed SEM and SEO performance and identified areas of improvement
- Integrated and monitored multiple external applications and internet services
- Lead the evaluation and migration of two CRM applications
- Collaborated with CRM product managers and technical staff to insure optimal performance
- Built and maintained relationships with a variety of vendors and service providers
- Identified and prioritized daily requirements and unexpected issues in a fast-paced environment
- Acted as liaison between non-technical and technical individuals and departments

eCommerce Director

- Managed Internet marketing, email and content systems that drove attendance and sales
- Collaborated with executive management to align Web site and CRM with business objectives
- Developed extensive tracking and reporting for analysis of Internet, sales, and marketing metrics
- Analyzed and implemented Web-based solutions to reduce operating costs and expenses
- Maintained project timelines and budgets with third party service providers

Director, Internet Marketing & Strategic Development

Find out detailed information about Larry Wesselman,  in Beaverton, OR

Larry Wesselman: in Beaverton, OR

Larry Wesselman

George Fox University

Iowa Central Community College

Iowa State University