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Director of Community Relations & Merchandise

Top Management

•	Create, develop, implement,  and evaluate community outreach  programs, school/sports fundraising programs, school assemblies and special events 
•	Coordinate project and program execution on key community relations initiatives including: sports fundraising, cancer awareness and school assemblies 
•	Communicate regularly and effectively with the players and dancers to make sure they brand themselves properly during events and appearances. 
•	Planned, organized and hosted  70 events, and sold over  thousands of dollars in charitable ticket promotion  sales 
•	Actively collaborate with the football operations, sales, media relations, management and ticket department to find ways to best manage the athletes.
•	Oversee and manage the Community Relations page of the company website in addition to contributing to the calendar page
•	Present feedback to the General Manager regarding the players and dancers performance during events and appearances. 
•	Work with key nonprofit partners, including Children’s Cancer Association, Boys and Girls Clubs, Historical Outreach Foundation, America Cancer Society, Doernbecher Children’s Hospital, Amy Roloff  Foundation and Be the Match
•	Sold $67,770 in the 2015 season sponsorship sales including a three year deal with Sol Republic, a one year deal with Rodda Paint, Cutting Edge and Olson Farms 
•	Designed merchandise product, managed promotions, while executing merchandising and marketing strategies that will lead to meeting and exceeding sales and margin goals

•	Maintained  store staff by recruiting, training , and supervising 70+ employees 
•	Achieved sales goals daily as defined by the District Manager 
•	Oversaw the visual aspect of  6 stores in the region to help increase visual displays and revenue 			
•	Managed employees utilizing strong organizational, people and project management skills

Store Manager

•	Developed and  implemented all marketing strategies 									          
•	Created the sponsorship packet for donors
•	Coordinated budget and managed general business development activities 
•	Responsible for editorial direction, design, production and distribution of all clubs publication

Marketing Director & Head Coach

Find out detailed information about LaShawta Horton, Director of Community Relations & Merchandise in Portland, OR

LaShawta Horton: Director of Community Relations & Merchandise in Portland, OR

LaShawta Horton

Western Oregon University