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Social Media Marketing Writer

Marketing & Sales

I am a communications expert with 15 years of journalism, public relations and social media marketing experience. My passion for journalism and creating meaningful content began at the age of 15 and has grown with every new career challenge I accept.

I enjoy creating conversations and managing it with and for clients to meet their social media goals. My diverse career path demonstrates my ability to easily adapt to and thrive in different industries. My work with the Fashion Institute of Design & Merchandising (FIDM) communicates my strong interest and experience in the fashion and beauty industries.

I am currently the social media writer for the Fashion Institute of Design & Merchandising (FIDM) where I work with the Director of Marketing and the Social Media Manager to monitor FIDM brands within online communities and the blogosphere such as Facebook; respond to posts and inquiries that are consistent with the FIDM brand voice, assist prospective students, as well as develop and maintain positive reputation management for the college. I also develop and maintain relationships with prominent bloggers in the fashion industry with the end result of creating new public relations opportunities for the school.

Along with proactively creating social media campaigns, I also conduct research, campaign and content creation, execution, monitoring and weekly reporting for all campaigns associated with FIDM and FIDM brands.

I possess strong analytic, organizational and communication skills. I thrive in a work environment where I can work within a matrixed team both internally and externally. I also enjoy staying up-to-date on the latest social media marketing trends and tools.

•	Managed all social media platforms and maintained brand identity by appropriate responses to posts, comments and through proactive online relationship building with prospective students 
•	Serving as the official social media presence for live tweeting during Lifetime’s TV show Project Runway: Threads
•	Strategically monitored and responded to more than 800 tweets for FIDM events, interviews with prominent industry figures and Lifetime’s TV show Project Runway: Under The Gunn
•	Successfully increased Twitter followers from 26K to 29K for an overall increase of 91%, generated more than 2,100 mentions and 1,300 retweets during Project Runway: Under The Gunn Twitter campaign
•	Managed and developed social media campaigns with the Marketing Department which resulted in increased following for FIDM 
•	Generated monthly Search Engine Marketing (SEM) reports analyzing performance and return on investment (ROI) for all social media platforms
•	Integrated Search Engine Optimization (SEO) keyw

• Covered human interest stories throughout Washington County
• Authored articles about Washington County's Teacher of the Year, local businesses, restaurants, and college programs

Freelance Writer

• Composed five press releases and generated local media coverage for groundbreaking clinics in Washington County
• Create articles for The Link, external healthcare magazine for Washington County Hospital, distributed to members of the community and healthcare professionals which resulted increase exposure 
• Coordinated in the organization of Lend a Hand event on Christmas Eve, delivering dinner’s to more than 50 needy families in the community
• Originated press release on hospital receiving Medal of Honor for Organ Donation, generating community exposure for this prestigious honor

Public Relations Intern

• Collaborated in the organization and execution of more than 15 major networking events pertaining to FIDM
• Solicited contributions of 10 high-end beauty, bath and fashion products utilized in creating gift bags distributed to 500 perspective students and parents
• Coordinated with print publications to ensure advertisement placement
• Created and submitted creative briefs for graphic design requests 
• Maintained accurate records of vendors involved with FIDM events
• Instrumental in creating and hosting exciting Debut Fashion Show Pre-Party event for 2007 and 2008, focused on enticing students toward greater interest in programs offered by FIDM
• Identified and developed profit generating fundraising concerts, events and social activities for Fashion Club members
• Spearheaded press releases and press kits for 2007 prom season, utilizing publications including local and national newspapers and teen magazines
• Oversaw FIDM brands through online communities by monitoring web site co

Marketing Assistant/Promotions Assistant

• Monitoring media scans
• Update media lists
• Assist in the preparation of press kits for distribution
• Research and compile media clips from clipping services and on-line resources
• Assist with the monitoring client competition coverage
• Conduct and compile research

• Participated in journalism conference workshops and competitions
• Delegated bi-weekly assignments to 10 news reporters on student newspaper staff for The Rampage
• Designed and proofread the bi-weekly newspaper for publication
• Conducted reporting workshops for students

News Editor and Journalist

• Performed various public relations and marketing duties in public affairs department for child advocacy agency in Los Angeles County
• Originated more than 30 articles for the Monday Morning Report, the external newsletter for First 5 LA, distributed to various constituents including grantees, legislators, commissioners, social service providers and planners which resulted in increased exposure of First 5 LA’s goals
• Contributed to promotional conferences, fairs and public awareness events for First 5 LA

Public Affairs Department Intern

• Orchestrated press kits and press releases for events relating to Sesquicentennial which included 15 cities, 6,000 people participating and a park dedication
• Authored Public Service Announcements for Sesquicentennial events which resulted in local media coverage
• Organized premier of documentary about Fresno County entitled, A Land Between Rivers
• Solicited promotional donations from local businesses for Fresno Historical Society volunteers and events including restaurants and theme park packages 
• Prepared the 2006 Civil War Reenactment and worked with government officials including Senator Glenn F. McConnell to bring the H.L. Hunley to Fresno

Summer Public Relations Assistant

• Produced hourly newscasts and organized layout of stories
• Wrote stories and headlines on deadline
• Edited local and Associated Press stories and headlines utilizing Microsoft Word
• Conducted interviews to be used for stories
• Compiled and prepared audio from CNN and ABC using MediaTouch Software

Writer/Editor for KMPH News Radio

• Reported events pertaining to colleges in the State Community College District, as well as Fresno City College for the monthly alumni newspaper City at Large
• Developed Fresno City College press releases
• In charge of layout and production of the alumni newspaper
• Performed clerical duties

Public Information Office Intern

• Revamped and revitalized the nearly defunct Newspaper in Education Department 
by creating and executing a vastly successful marketing campaign
• Created curriculum guides for teachers to use with the newspapers in the classroom
• Conducted daily informational tours of the newspaper facility
• Assisted graphic artists on designing advertisements for the program
• Produced monthly reports detailing the revenue generated from the program and its overall growth

Newspapers in Education Coordinator

• Covered human interest stories involving Mariposa County High School
• Authored articles about high school activities

Contributing Reporter

Find out detailed information about Latasha Ball, Social Media Marketing Writer in Port Hueneme, CA

Latasha Ball: Social Media Marketing Writer in Port Hueneme, CA

Latasha Ball

California State University-Northridge

Fresno City College

Les Mills Instructor Program

University of La Verne

University of San Francisco