Latasha Ball: Social Media Marketing Writer in Port Hueneme, CA
Latasha Ball
Social Media Marketing Writer
Port Hueneme | United States
Skills
No information
Interests
Writing
Reading case studies and finance books
Spending time with family and exercising at the gym
Work experience
FIDM
Social Media Marketing Writer | 11/2010 - Current
• Managed all social media platforms and maintained brand identity by appropriate responses to posts, comments and through proactive online relationship building with prospective students
• Serving as the official social media presence for live tweeting during Lifetime’s TV show Project Runway: Threads
• Strategically monitored and responded to more than 800 tweets for FIDM events, interviews with prominent industry figures and Lifetime’s TV show Project Runway: Under The Gunn
• Successfully increased Twitter followers from 26K to 29K for an overall increase of 91%, generated more than 2,100 mentions and 1,300 retweets during Project Runway: Under The Gunn Twitter campaign
• Managed and developed social media campaigns with the Marketing Department which resulted in increased following for FIDM
• Generated monthly Search Engine Marketing (SEM) reports analyzing performance and return on investment (ROI) for all social media platforms
• Integrated Search Engine Optimization (SEO) keyw
Hagerstown Magazine
Freelance Writer | 05/2009 - 06/2010
• Covered human interest stories throughout Washington County
• Authored articles about Washington County's Teacher of the Year, local businesses, restaurants, and college programs
Washington County Hospital
Public Relations Intern | 07/2009 - 12/2009
• Composed five press releases and generated local media coverage for groundbreaking clinics in Washington County
• Create articles for The Link, external healthcare magazine for Washington County Hospital, distributed to members of the community and healthcare professionals which resulted increase exposure
• Coordinated in the organization of Lend a Hand event on Christmas Eve, delivering dinner’s to more than 50 needy families in the community
• Originated press release on hospital receiving Medal of Honor for Organ Donation, generating community exposure for this prestigious honor
Fashion Institute of Design and Merchandising
Marketing Assistant/Promotions Assistant | 10/2006 - 10/2008
• Collaborated in the organization and execution of more than 15 major networking events pertaining to FIDM
• Solicited contributions of 10 high-end beauty, bath and fashion products utilized in creating gift bags distributed to 500 perspective students and parents
• Coordinated with print publications to ensure advertisement placement
• Created and submitted creative briefs for graphic design requests
• Maintained accurate records of vendors involved with FIDM events
• Instrumental in creating and hosting exciting Debut Fashion Show Pre-Party event for 2007 and 2008, focused on enticing students toward greater interest in programs offered by FIDM
• Identified and developed profit generating fundraising concerts, events and social activities for Fashion Club members
• Spearheaded press releases and press kits for 2007 prom season, utilizing publications including local and national newspapers and teen magazines
• Oversaw FIDM brands through online communities by monitoring web site co
Porter Novelli
Public Relations Intern | 08/2006 - 10/2006
• Monitoring media scans
• Update media lists
• Assist in the preparation of press kits for distribution
• Research and compile media clips from clipping services and on-line resources
• Assist with the monitoring client competition coverage
• Conduct and compile research
Fresno City College
News Editor and Journalist | 08/2004 - 08/2006
• Participated in journalism conference workshops and competitions
• Delegated bi-weekly assignments to 10 news reporters on student newspaper staff for The Rampage
• Designed and proofread the bi-weekly newspaper for publication
• Conducted reporting workshops for students
First 5 LA
Public Affairs Department Intern | 05/2005 - 08/2006
• Performed various public relations and marketing duties in public affairs department for child advocacy agency in Los Angeles County
• Originated more than 30 articles for the Monday Morning Report, the external newsletter for First 5 LA, distributed to various constituents including grantees, legislators, commissioners, social service providers and planners which resulted in increased exposure of First 5 LA’s goals
• Contributed to promotional conferences, fairs and public awareness events for First 5 LA
Fresno Historical Society
Summer Public Relations Assistant | 06/2006 - 08/2006
• Orchestrated press kits and press releases for events relating to Sesquicentennial which included 15 cities, 6,000 people participating and a park dedication
• Authored Public Service Announcements for Sesquicentennial events which resulted in local media coverage
• Organized premier of documentary about Fresno County entitled, A Land Between Rivers
• Solicited promotional donations from local businesses for Fresno Historical Society volunteers and events including restaurants and theme park packages
• Prepared the 2006 Civil War Reenactment and worked with government officials including Senator Glenn F. McConnell to bring the H.L. Hunley to Fresno
KMPH Fox 26
Writer/Editor for KMPH News Radio | 04/2004 - 06/2005
• Produced hourly newscasts and organized layout of stories
• Wrote stories and headlines on deadline
• Edited local and Associated Press stories and headlines utilizing Microsoft Word
• Conducted interviews to be used for stories
• Compiled and prepared audio from CNN and ABC using MediaTouch Software
Fresno City College
Public Information Office Intern | 08/2003 - 08/2004
• Reported events pertaining to colleges in the State Community College District, as well as Fresno City College for the monthly alumni newspaper City at Large
• Developed Fresno City College press releases
• In charge of layout and production of the alumni newspaper
• Performed clerical duties
The Merced Sun-Star
Newspapers in Education Coordinator | 02/2002 - 10/2002
• Revamped and revitalized the nearly defunct Newspaper in Education Department
by creating and executing a vastly successful marketing campaign
• Created curriculum guides for teachers to use with the newspapers in the classroom
• Conducted daily informational tours of the newspaper facility
• Assisted graphic artists on designing advertisements for the program
• Produced monthly reports detailing the revenue generated from the program and its overall growth
Mariposa Gazette
Contributing Reporter | 05/2000 - 05/2001
• Covered human interest stories involving Mariposa County High School
• Authored articles about high school activities