Lateesha Rahaman: Digital Marketing Specialist
Lateesha Rahaman
Digital Marketing Specialist
United States
Skills
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Interests
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Industries
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Work experience
Switcha Bahamas Ltd
Digital Marketing Specialist | 01/2020 - Current
(Remote)
? Brainstormed content marketing strategies based around business goals, existing content and chosen
key performance indicators.
? Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
? Tracked and reported on marketing campaign performance monthly to help with optimizing current
and future plans.
? Utilized effective digital marketing methods to increase sales.
? Optimized social media channels and web pages to improve SEO and usability.
Social Media Coordinator | 07/2017 - 12/2019
(Remote)
? Freelanced creating and publishing content for a variety of cosmetic companies including HUDA
BEAUTY, Wishful, Laura Mercier, Urban Decay, Rare Beauty by Selena Gomez, PATRICK TA, Fresh, Pixi,
Maybelline, NYX Professional Makeup, Buxom & many more brands in Ulta Beauty & Sephora.
? Coordinated with social media, public relations and other teams to execute product introductions and launches.
? Identified appropriate marketing channels and target customers for campaigns.
? Strengthened marketing programs to capture new business and take advantage of changing trends in client markets.