Lateesha Rahaman: Digital Marketing Specialist

Lateesha Rahaman

Digital Marketing Specialist
United States
Skills

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Interests

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Industries

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Work experience
Image Switcha Bahamas Ltd

Switcha Bahamas Ltd

Digital Marketing Specialist | 01/2020 - Current

(Remote) ? Brainstormed content marketing strategies based around business goals, existing content and chosen key performance indicators. ? Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks. ? Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans. ? Utilized effective digital marketing methods to increase sales. ? Optimized social media channels and web pages to improve SEO and usability.
Image Instagram

Instagram

Social Media Coordinator | 07/2017 - 12/2019

(Remote) ? Freelanced creating and publishing content for a variety of cosmetic companies including HUDA BEAUTY, Wishful, Laura Mercier, Urban Decay, Rare Beauty by Selena Gomez, PATRICK TA, Fresh, Pixi, Maybelline, NYX Professional Makeup, Buxom & many more brands in Ulta Beauty & Sephora. ? Coordinated with social media, public relations and other teams to execute product introductions and launches. ? Identified appropriate marketing channels and target customers for campaigns. ? Strengthened marketing programs to capture new business and take advantage of changing trends in client markets.
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