Laura Dorado: Social Media Analytics & Research Professional in United States, CA

Director of social media and analytics research team supporting the Paramount+ social team. Responsible for overseeing all reporting for Paramount+ brand and title social accounts + social listening for titles and brand. Supervised all social reporting delivered to the Paramount+ social team and other key stakeholders, with one direct report and a focus on uncovering new campaign opportunities and optimizations based on data. Facilitated data ingestion streams from multiple sources and ensured accuracy via QA. Manipulated data for use in various dashboards and visualizations to streamline workflows.

Manager of Paramount+ social content analytics team within the Data & Insights Group. Responsible for supporting Social, Marketing, Content Strategy, Programming, and Product teams—From online sentiment to campaign performance. Lead analytics team, with multiple direct reports, with a focus on efficiency and optimization through creating internal social data tools & dashboards that deliver meaningful insights. Leveraged strategic reporting frameworks to provide actionable takeaways and inform high level business decisions such as social content strategy and Paramount+ title renewals.

Acted as lead social analyst within the Data & Insights Group. Reported on organic and paid social activations for Paramount+ originals and exclusives with an emphasis on video performance. Delivered data driven insights, sentiment analysis, and key learnings to stakeholders across the company. In many cases, collaborating across teams to show the full scope of digital impact from social to streaming consumption & platform acquisition. Conducted competitive analyses on a regular basis to keep stakeholders abreast of social best practices, trends, and marketing tactics.

Oversaw the curation of in-platform content and managed new show launches. Managed two direct reports. Produced thematic content playlists to increase user engagement and viewership. Optimized content placements within the platform based on performance analysis. Copy edited synopses, episode and feature descriptions.

Responsible for multiple accounts, community management, influencer outreach, social analysis, brand strategy and development. Representative clients: Scarpetta LA, Spa Montage Beverly Hills, and Genetic Denim.

Drove brand awareness through social efforts and developed digital marketing campaigns for venues and artists to increase ticket sales. Managed two direct reports and the summer internship program.

-Webmaster (Website marketing + advertising) -Newsletter distribution (weekly) -Social Media -Contest + Giveaway Promotions