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League Certified Instructor

Education & Training

I am a certified instructor for cycling education, including on-bike training, bike safety, and how to start riding. I am a contractor for all around Massachusetts including safety lectures, on-bike skills, learning to ride, leading rides and rodeos. I'm currently the Lead Instructor for our in-school program in Cambridge.

Producing, ideating, and managing high-quality, strategic content on thought leadership, innovation,
and global trends for leading brands speaking to executive audiences and achieving program KPIs.
• Manage day-to-day needs of high-touch marketing clients, report on key KPIs, and develop and deliver the content marketing strategy
• Oversee content creation (both written and creative) working across our editorial and creative
services teams, and supporting the freelance contributors
• Provide strategic program insights and advice to client through ongoing reporting, developing new
ideas, and guiding on high-value topics that could challenge and grow the program
• Client successes:
• ADP: Recognized by Micheal Brenner as a Content Marketing Example for the work my team
and I developed for their blog
• ADP: 136% organic search growth since July 2019
• First Citizens Bank: Produced 40 pieces of content per month and a live-action hero video for the launch of their new website
• Personal recipient of the Inclusivity award for my work on pushing client's to diversify the voices
and stories shared on their blogs

Senior Content Strategist

Managed relationship with digital marketing partner and led the CommonWheels Bicycle	 website redevelopment project
Collective	• Oversaw content migration from previous website and copy
Allston, MA	 edited all the content for the new site
President of the Board of	 • Maintained website content and all supporting content (i.e.
Directors	detailed itineraries, landing pages)

Content Marketing Manager

the board and 2-3 part-	• Envisioned and scripted 4 videos with CTO, CMO, and senior
time staff	Product Marketing Manager comparing March Madness and our
• Plan and lead monthly	Pega Marketing product in a humorous light for a timely
Board Meetings	campaign
• Developed the marketing distribution plan by working
Ride for Black Lives	cross-functionally with the social, marketing operations,
Organizing Member	PR, video, and design teams
• Co-organized monthly	• Assisted on the creation of a pre-recorded webinar with the CTO
rides in solidarity with   and CMO on the 5 key customer engagement marketing trends
Black Lives that featured	 for 2018 and developed the marketing distribution plan
key speakers, such as Rep.	• Managed weekly emails and distribution to unengaged contacts
Ayanna Pressley and	• Reported on efficacy and success of emails weekly
leaders in the Boston	• Managed emails in 5 languages
community
Applause	Framingham, MA

Marketing Content Specialist

Find out detailed information about Laura Gray, League Certified Instructor in Boston, MA

Laura Gray: League Certified Instructor in Boston, MA

Laura Gray

Northeastern University

Università Cattolica del Sacro