Laura Gray: League Certified Instructor in Boston, MA
Laura Gray
League Certified Instructor
Boston | United States
Skills
No information
Interests
No information
Industries
Bike
Creative Agencies
Lifestyle
Tech
Work experience
MassBike
League Certified Instructor | 06/2018 - Current
I am a certified instructor for cycling education, including on-bike training, bike safety, and how to start riding. I am a contractor for all around Massachusetts including safety lectures, on-bike skills, learning to ride, leading rides and rodeos. I'm currently the Lead Instructor for our in-school program in Cambridge.
Skyword
Senior Content Strategist | 07/2019 - 08/2021
Producing, ideating, and managing high-quality, strategic content on thought leadership, innovation,
and global trends for leading brands speaking to executive audiences and achieving program KPIs.
• Manage day-to-day needs of high-touch marketing clients, report on key KPIs, and develop and deliver the content marketing strategy
• Oversee content creation (both written and creative) working across our editorial and creative
services teams, and supporting the freelance contributors
• Provide strategic program insights and advice to client through ongoing reporting, developing new
ideas, and guiding on high-value topics that could challenge and grow the program
• Client successes:
• ADP: Recognized by Micheal Brenner as a Content Marketing Example for the work my team
and I developed for their blog
• ADP: 136% organic search growth since July 2019
• First Citizens Bank: Produced 40 pieces of content per month and a live-action hero video for the launch of their new website
• Personal recipient of the Inclusivity award for my work on pushing client's to diversify the voices
and stories shared on their blogs
Ciclismo Classico
Content Marketing Manager | 07/2018 - 03/2019
Managed relationship with digital marketing partner and led the CommonWheels Bicycle website redevelopment project
Collective • Oversaw content migration from previous website and copy
Allston, MA edited all the content for the new site
President of the Board of • Maintained website content and all supporting content (i.e.
Directors detailed itineraries, landing pages)
Pegasystems
Marketing Content Specialist | 05/2017 - 06/2018
the board and 2-3 part- • Envisioned and scripted 4 videos with CTO, CMO, and senior
time staff Product Marketing Manager comparing March Madness and our
• Plan and lead monthly Pega Marketing product in a humorous light for a timely
Board Meetings campaign
• Developed the marketing distribution plan by working
Ride for Black Lives cross-functionally with the social, marketing operations,
Organizing Member PR, video, and design teams
• Co-organized monthly • Assisted on the creation of a pre-recorded webinar with the CTO
rides in solidarity with and CMO on the 5 key customer engagement marketing trends
Black Lives that featured for 2018 and developed the marketing distribution plan
key speakers, such as Rep. • Managed weekly emails and distribution to unengaged contacts
Ayanna Pressley and • Reported on efficacy and success of emails weekly
leaders in the Boston • Managed emails in 5 languages
community
Applause Framingham, MA