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Ecommerce Merchandising Specialist

Specialist & Consultant

I like the challenge and puzzle-like nature of websites and I want to continue growing my knowledge of web and ecommerce. I also love events and being face to face with consumers and would love a chance to somewhat mix these passions.

~Launched new product pages and built content on SKLZ and Sport-Brella direct websites
~Managed the promotional calendar and product launch calendar for both sites
~Managed web design and development projects from end to end launching on SKLZ owned and partner sites
~Interfaced with outside agencies to scope out work and manage through completion
~Developed and managed internal and external email campaigns that drive traffic and sales
~Measured and analyzed results from web-based promotions and demand generation activities
~Taught new team members how to use email based programs

Reception Duties
~Opened and closed building entrance each day
~Greeted visitors and helped find what or who they needed
~Answered phone calls and forwarded on to correct person
~Assisted with customer service overflow as needed
~Planned company events and meetings

E-Commerce Assistant Duties
~Assisted with populating new website using an Excel database
~Updated websites with new products, new categories, and other pages using Venda platform
~Merchandised website to help increase average order value
~Wrote copy decks and sent out emails for holiday and other promotions using Blue Hornet
~Managed website personalization system using Certona
~Pulled and analyzed reports from Google Analytics

Receptionist/E-Commerce Marketing Assistant

~Arrived to the shop early to set up for customer arrival
~Helped customers check in and organize their gear
~Escorted group of customer to and from launch site
~Educated and demonstrated techniques before while on the water
~Supervised group of up to 8 children and adults on the water for 2 hours
~Took pictures through out tour to later upload to social media for customers
~Cleaned up and organized gear after each tour

SUP Tour Guide

~Coordinated travel, fundraisers, practices, and other events for team
~Led the team to its first National Collegiate Wakeboard Championship in April 2010
~Worked with major companies as sponsors like CWB and Active Water Sports
~Coached beginner and intermediate wakeboarders
~Consistent top five rider in most competitions for the women's division

Wakeboard Team Coordinator

Find out detailed information about Laura McNary, Ecommerce Merchandising Specialist in Carlsbad, CA

Laura McNary: Ecommerce Merchandising Specialist in Carlsbad, CA

Laura McNary