Laura McNary: Ecommerce Merchandising Specialist in Carlsbad, CA

~Launched new product pages and built content on SKLZ and Sport-Brella direct websites ~Managed the promotional calendar and product launch calendar for both sites ~Managed web design and development projects from end to end launching on SKLZ owned and partner sites ~Interfaced with outside agencies to scope out work and manage through completion ~Developed and managed internal and external email campaigns that drive traffic and sales ~Measured and analyzed results from web-based promotions and demand generation activities ~Taught new team members how to use email based programs

Reception Duties ~Opened and closed building entrance each day ~Greeted visitors and helped find what or who they needed ~Answered phone calls and forwarded on to correct person ~Assisted with customer service overflow as needed ~Planned company events and meetings E-Commerce Assistant Duties ~Assisted with populating new website using an Excel database ~Updated websites with new products, new categories, and other pages using Venda platform ~Merchandised website to help increase average order value ~Wrote copy decks and sent out emails for holiday and other promotions using Blue Hornet ~Managed website personalization system using Certona ~Pulled and analyzed reports from Google Analytics