Laura Pascua: Senior Manager, OEM Accounts in Santa Cruz, CA

-Manage strategic commercial partnerships and external communication. -Interview, train, and coach new Account Managers on the OE and Aftermarket commercial teams. -Collaborate with engineering, marketing, planning, procurement, operations, and quality control departments to execute projects and determine risk. -Present 5yr business growth strategy for the existing/future commercial partner to stakeholders. -Create commercial and financial presentations throughout the gate process. -Establish business/sales plans and forecasts to plan for production schedules. -Determine strategy and product placement for upcoming technology.

-Manage new production projects for OEM accounts, totaling over $120m in annual revenue. -Procured over $50m in annual new business revenue. -Conduct inventory analysis to manage inventory turns to prevent IED. -Work with customer product planning teams to create opportunities and RFQ's.

-Meet and exceed sales goals with an average growth of 21% year over year. -Manage sales and marketing for over 300 accounts throughout the western US, through face-to-face meetings and virtually. -Find business growth opportunities through market analysis and historical data. -Conducted Salesforce and MapAnything training for field and internal sales teams. -Create market updates, including sales projections, competitive information, dealer performance plans, and dealership status for newly added or terminated dealers.

- Streamlined the Dealer Development departmental process and procedures for new dealer set-up, buy/sell and termination. - Increased average dealer retail by 14% through working with existing dealers on sales performance and new dealer acquisition. - - Helped establish 27 new dealers, from start to finish, with average sales 20% higher than existing dealers. - Communicated company standards and expectations to existing and prospective dealers. - Collaborated with Regional Sales Manager to determine proper dealer performance and training programs.

- Identify KMA’s (key market area) throughout the U.S. and Canada to determine the most effective way to increase market share. - Establish relationships with prospective dealership owners. - Added a new product line to 28% of existing KTM dealerships. - Deliver dealer performance updates, quarterly dealer acquisition reviews, and presentations for CEO and VP of Sales. - Established the first generation of over 100 dealers for Husqvarna Motorcycles North America.

- Worked at 6 different underperforming locations throughout California to determine strategy to increase sales. - Increased store sales by an average of 28%. - Trained staff to qualify, sell, and close parts and accessory sales. - Supervised staff while they completed over 20 online training modules. - Created merchandising diagrams with sales team to ensure optimal visual merchandising throughout the store. - Established procedures to increase safety and productivity when changing motorcycle tires and handling battery acid.