Laura Patten: Owner & Chief Marketing Consultant in Denver, CO
Laura Patten
Owner & Chief Marketing Consultant
Denver | United States
Skills
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Interests
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Summary
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Activity
Projects
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Work experience
Further Faster Media, LLC
Owner & Chief Marketing Consultant | 10/2013 - Current
Gave sales pitches to interested advertisers.
Further Faster Media, LLC. Generated new leads through professional
Proven track record of performance, optimization, network, cold calling, and more.
and growth for brands, services, and e-commerce Grew product user base, increased customer
businesses.
value, company sales and revenue.
Creative thinking and strategic planning abilities.
Advertising Sales
Director of Customer Engagement & adjustments when necessary | 08/2013 - 12/2013
JACKSON, WY Monitored media buys and making billing
Director of Customer Engagement & adjustments when necessary
Advertising Sales Collected, analyzed, and reported on all aspects of Gear Market advertising campaigns
Strengthened company's business by leading
Data-driven
Account Manager | 10/2009 - 07/2012
Perform or oversee market research on target Backbone Media
audience demographics, psychographics, buying Performed media planning research, including
behavior, media consumption habits and more and competitor analysis and target audience
develop strategic insights. identification
Ability to get into the nitty gritty including landing Created on-budget media plans that met and page development, copy writing, and basic graphic exceeded client goals and objectives
design.
Designed optimum buys in terms of cost
Build pitches and presentations for leadership efficiency, goals, delivery, and vendor agreements
team and other stakeholders. Concept development and strategic proposals for
digital campaigns
Brothers Big Sisters of America
Hired, trained and managed graphic designer | 10/2008 - 02/2009
ASPEN, CO, USA
Measured, reported on and evaluated marketing Case Manager and business efforts
The Buddy Program
Hired, trained and managed graphic designer and Nonprofit mentoring org. modeled after Big
oversaw creation of effective messaging using Brothers Big Sisters of America
language and graphics
Interviewed, screened, trained, and paired adult
Work experience Skills
mentors with local youth MARKETING & ADVERTISING
Coordinated activities for "buddy pairs" and Growth Marketing
managed on-going relationships Social Media Marketing
Product Marketing
Tag Manager | 12/2006 - 04/2008
SNOWMASS, CO Marketing Funnels
Ski Patroller Affiliate Marketing
Snowmass Ski Patrol Vendor & Partner
Provided emergency medical care and great Relations
customer service to guests Google Tag Manager
Translated between Spanish-speaking guests and Facebook Advertising
the EMS system DoubleClick Campaign
Manager
Email Marketing
Education history
Colgate University
Bachelor's of Arts and Science | 2002 - 2006
Universidad de San Pablo CEO
| 2004 - 2004
Wollongong University
| 1998 - 2002
Connections
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