Health & Fitness

I have always believed that social media can build a good digital footprint and create unlimited opportunities for brands. With 8+ years of extensive experience across multiple industries, I proactively assist in overseeing operations encompassing social media management, innovative client service, content optimization, and project management. More than anything, I can engage directly with customers having diverse needs.

As a highly creative, calculated, and data-driven professional in an oversaturated market, my mission is to uplift any conscious capitalistic company that envisions environmentalism or humanitarianism. My current work as a Social Media Project Manager has afforded me to become well-versed in interpreting and communicating social media campaign results through analytical reports and trackers to make data-driven decisions. My passion for building long-lasting client relationships has allowed greater receptivity to innovation, digitization, and change. By appreciating creativity and change, I can also enable businesses to achieve short- and long-term goals.

My experiences in the industry have provided me an avenue to be able to:
 - Build high-impact strategies, brand affinity, and employ creative approaches and ideas to build engagement.
 - Navigate various social channels like Instagram, Facebook, YouTube, Twitter, LinkedIn, and Pinterest.
 - Optimize content and technology while being on top of the latest digital marketing trends.
 - Achieve the client’s vision and capture the essence of the brand.
 - Leverage project management for planning and forecasting.

Interested to talk about social media and how it can improve your brand and impressions? You may contact me here or through my email at l.l.salazar01gmail.com. Together, we can stay on top of the evolving social media world!

Expertise: Social Media Engagement, Data Analysis, Trend Analysis, Customer Experience
Social media platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest
Project Management tools: Wrike, Asana, Monday, Basecamp
Social Management/Customer Experience Management Program: Sprinklr, Sprout Social, Hootsuite, Iconosquare

As a Social Media Project Manager, I assist in overseeing and optimizing social corporate brand channels guided by a consumer-centric philosophy and data-driven decisions. Also, I utilize social management and listening tool (Sprinklr) to manage the creation of workflow processes. I lead monthly measuring and reporting performance of all digital channels, including assessing against KPIs. I develop social media training guidelines to standardize the company’s social media strategy across channels and regions.

My other duties/accomplishments:
 - Lead a team to conduct holiday sweepstakes to build brand awareness and affinity; the campaign increased Instagram following by 16% and accelerated engagement by 55% and 45% higher than the key performance indicator (KPI).
 - Enhanced community and reputation management response time by 60% by providing an accurate and on-time response to customers’ needs and building relationships.
 - Created a new corporate social media strategy across channels; increased total engagement by 54%.
 - Created a new divisional strategy to focus on invigorating brand affinity and awareness; led the implementation of the strategy shift, which went into effect for 15 accounts by each region—this resulted in a dramatic increase of 37% in new followers and engagement by 13% in just a year.
 - Implemented an executive report that is reviewed by the CMO monthly, including conducting content audits that yielded a drastic 20% increase in engagement.

Social Media Project Manager

Having served as a Social Media Manager, I functioned as an Account Manager, leading strategic planning of content marketing, brand strategy, and managing social ads for clients.

My other duties/accomplishments:
 - Boosted sales by 25% in the first month for high-end Terra Medi olive oil & vinegar company via a social media marketing campaign.
 - Differentiated the editorial calendar and supported executive branding that led to an increased following by 22% and impressions by 87% on Singani 63’s Facebook page in the first month with the creative help from an in-house content creator.

Social Media Manager

Markets products by developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; preparing reports.

- Develop promotional campaigns, print graphics, video content, email marketing comm., and store signs.
- Prepare marketing analytics, including internal trends and, will report results to update internal staff on usage.
- Coordinate marketing calendar and partner with other departments
-Monitor and analyze social media communication.

Marketing Coordinator

Find out detailed information about Laura Salazar,  in Long Beach, CA

Laura Salazar: in Long Beach, CA

Laura Salazar

The Fashion Institute of Design and Merchandise

The Fashion Institute of Design and Merchandise