Laura Sanders: Customer Experience Manager in Chicago, IL

Provided expert advice on running shoes, technical apparel, nutrition, and injury prevention products. • Conducted individual custom gait analysis and addressed concerns to ensure customers were fit in proper running shoes. • Merchandised apparel department on a regular basis to maintain organized and fresh displays.

• Established and maintained positive relationships with local medical, fitness, and wellness professionals. • Represented Naperville Running Company at health fairs and wellness clinics to connect with the local community. • Organized clinics with medical professionals in conjunction with Naperville Running Company training programs. • Developed and maintained in-store resources for customers seeking professional health and medical advice. • Educated the public about running shoes, proper running form, and gait as a presenter at multiple clinics.

• Oversaw daily operations and sales in Electronics, Hydration, Injury Prevention, and Nutrition departments. • Attended 2015 CES Convention with buying team to help identify new innovative products and establish vendor relationships for the 2016 season. • Trained employees on new products, emphasizing the importance of a well-rounded sales force with excellent product knowledge. • Developed new processes for electronics returns/defects, dating and managing nutrition inventory, and issue resolution for electronics. • Part of a team of specialists tasked with creating a new intercompany electronics expert certification exam. • Acted as in-house electronics expert responsible for helping customers set up their new watches and troubleshooting product issues. • Organized and led monthly watch clinics to educate customers on the wide variety of sports watches offered and help them decide what product is best for their needs.

• Awarded highest-level footwear specialist certification through internal certification program. • Educated customers on proper running gait, appropriate footwear, and injury prevention techniques. • Participated in new product wear tests and provided detailed feedback to vendor representatives and Luke’s Locker buying team.

• Co-created Pint Striders social pub run. • Partnered with local pubs to offer special pricing to pub run attendees. • Created and managed weekly social media events and group emails to promote the run. • Coordinated with brand representatives to offer product trials to social run participants.

• Oversaw 80+ members and recruited several high profile local runners. • Organized volunteer opportunities and managed member hours for volunteer incentive program. • Managed Team social media page, uniform distribution, and coordinated Team meetings.