Laura Seliger: Executive Creative Director in Los Angeles, CA

• Pioneered Odd Future apparel brand, growing sales 25% in 2019 and 15% in 2020 by defining creative vision, innovative product strategy, merchandising seasonal lines, and leading marketing. • Increased Dead & Company touring and e-commerce sales by 35% in 2021 by establishing successful creative strategy and overseeing development of artwork and product lines. • Supervises and leads in-house creative services team of 7 employees and up to 30 contractors, ensuring projects are completed on time, within budget, and to consistently high standards. • Oversee creative development for roster of over 50 artist brands, providing comprehensive briefs, formulating workflow processes, troubleshooting to find solutions, and reviewing final work. • Leadership skills that promote growth, building capacity of teams by motivating, providing guidance, mentorship, and personally hiring, onboarding, and off-boarding employees. • Direct and build brands’ visual and design elements for 8 top-tier accounts, leading development with hands-on project management and overseeing the process from concept to completion. • Analyzes and forecasts industry trends in streetwear and sport culture, color and materials, supply chain, and state-of-the-art manufacturing techniques for insight and innovation.

• Promoted internally to Art Director after only 2 years as Sr. Creative Manager by demonstrating leadership and a strong artistic eye, while consistently delivering high-quality art direction. • Facilitated 30 to 50 campaigns annually, with up to 12 campaigns active simultaneously, by balancing priorities and swiftly adapting to changes. • Led product line creative development overseeing team of 4 designers and up to 12 contractors, establishing art direction, reviewing designs, and delivering feedback to maintain brand standards. • Coached in-house creative team by sharing new design techniques, hosting collaborative brainstorming meetings, organizing seminars on current fashion and design trends.

• Designed original graphics and digital marketing assets for over 30 artists' product lines using sketching, typography, branding, and composition skills in Adobe Creative Suite. • Streamlined creative services department systems 30% by modernizing file naming architectures and product templates resulting in maximized team efficiency.

• Created licensed artwork per brand guidelines by conceptualizing and designing graphics using Adobe Creative Suite programs, Photoshop, Illustrator, and InDesign. • Coordinated photo shoots and designed compelling look books for sales team and website by styling, retouching photos, and designing sales materials.

• Doubled sales for university licensed apparel over 2 years by leading creative direction and marketing for the brand. • Managed accounts for 30 licensors, facilitating negotiations for licensing contracts, projecting future sales, fostering relationships with licensors, and ensuring artwork was up to brand standards.