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National Brand Manager, Social Media Manager

Top Management

•	Responsible for bringing the brand vision to life via creative marketing strategies
•	Serve as evangelist for the brand and act as brand guardian to ensure consistent messaging and execution across categories and channels 
•	Work closely with marketing department to establish strategic marketing priorities and execute resulting tactical plans across all points of brand contact, including demand-creation, media relations, packing, in-store, event, and online vehicles.
•	Partner with Creative Director counterpart to align on brand and product line marketing objective
•	Participate and represent brand in activities and industry associations 
•	Work with sales and marketing staff to promote brand through event presence 
•	Obtain and analyze consumer and industry market data
•	Manage convention marketing activities, graphics, and presence 
•	Voice, schedule, and monitor content over all social media channels 
•	Manage ambassadors and influencers nationwide including but not limit

•	Sold, delivered, and merchandised Red Bull products in large and small format stores, off-premise
•	Accountable for managing brand volume and profit targets within a designated route, trending at 10% growth per month versus prior year
•	Created and maintained vendor and venue relationships while strengthening key account relationships 
•	Maximized distribution within a designated route and secure high value retail space for Red Bull products
•	Identified opportunities to build the brand through the use of displays, coolers, promotions, and point-of-sale marketing
•	Achieved monthly key performance indicators (KPI‘s) in the following areas: sales, distribution, pricing, display, new accounts, and merchandising
•	Monitored competitor activities e.g. new launches and price reductions and share with RBDC leadership
•	Built and protected the Red Bull brand

Account Sales Manager

•	Built strategic partnerships with key market events that fit the brand objectives
•	Day to day management of dynamic sampling program that drives 1:1 engagement with consumers throughout assigned territory 
•	Analyzed event activations to gage impact and ROI
•	Hired and developed a team of qualified Marketing Representatives to engage in promotional activities and market activation throughout territory
•	Actively participated in meetings with local sales team and distributors to align marketing & sales strategies and communicate best practices
•	Created, scheduled, and oversaw weekly promotional activities 
•	Created and built vendor and venue relationships, strengthened key account relationships 
•	Responsible for territory wide trade shows including planning, scheduling, setup/take down
•	Remained accountable to regional and national management as well as sales teams
•	Maintained understanding of Rockstar Energy marketing initiatives including action sports, motor sports, and music tours

Field Marketing Manager

•	Provided personalized attention, professional instruction, and exercise programming to clients in order to maximize health, fitness, and wellness goals 
•	Designed individualized supervised training programs (STP) to reach personal goals both short and long term 
•	Hired and managed a team of 8 highly qualified trainers help maintain and surpass business standards 
•	Developed and implemented promotions to grow the business and incentivize new and existing clients
•	Analyzed promotions to gage impact and return 
•	Kept business operating profitably according to budgetary guidelines 
•	Maintained professional certifications and technical knowledge about exercise, health and fitness by remaining current with trends in the industry  
•	Offered and designed STP to online nation-wide clientele 
•	Specialized in pre/post-natal, lifestyle transformations, and competition training and coaching 
•	Responsible for managing and maintaining all company accounting records, payroll, and other day-to-day operations

Owner

•	Generated trial of Monster Energy Drink products by consumers with a specific focus on communications
•	Assisted with lead generation for Sales Division 
•	Integrated marketing into key sales initiatives to grow the user base and build brand awareness
•	Developed and strengthened key account relationships throughout defined market both on and off premise
•	Built centers of influence networks 
•	Supported sales efforts through event sampling 
•	Executed Monster Energy Company events and brand activation plans

Field Marketing Representative

Find out detailed information about Laura Zalud, National Brand Manager, Social Media Manager in Fort Lauderdale, FL

Laura Zalud: National Brand Manager, Social Media Manager in Fort Lauderdale, FL

Laura Zalud

University of Miami