LAUREN BALDWIN: in Oceanside, CA

• Design and development performance yoga/fitness apparel. • Establish initial branding, creative direction, and innovative social media marketing strategies. • Design seasonal collections using Adobe Illustrator, tech packs using Excel. • Develop custom performance fabrics: space dyes, heathers, stripes, meshes. • Hold fittings with design team- correct and update tech packs. • Communicate with overseas office insuring all fit comments, quality control, and calendars were met. • Extensive analysis of market competitors and fabrication. • Create graphics and layouts for marketing collateral/ look books. • Update Glyder website using Shopify. • Design and develop private label active collection for TJMaxx/ Marshall’s. • Create branding packages: hang tags, heatseals, neck labels for co-branded product. ( UFC Gym, Jazzersice, Club Pilates) • Direct, plan, and style e-commerce and lifestyle photo shoots. • Attend wholesale trade shows: Active Collective/ Project/OR

• Design and sew retro one piece swim suits for limited edition collection. • Collaborate with female team riders for styling and fit direction. • Sewing skills: serger, cover stitch. • Create patterns: grade up - down for sizes. • Select colors, fabrics, trims.

• Assist both Men’s and Women’s Product Development Teams. • Organize lab dips/samples/trim binders. • Spec sample garments, entering data into Excel. • Assist swimwear pattern maker trace and correct patterns. • Attend fittings, take detailed correction notes.