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Experienced Art Director / Package Designer / Graphic Designer with a
demonstrated history of working in the beauty industry. Skilled in executing
high-level photoshoots, prop-styling, photo retouching, packaging design,
email marketing, typography, photography and brand identity. Proficient in
the Adobe Creative Suite, including Illustrator, Photoshop, InDesign, Premier,
and Lightroom. Studied at the Art Institute of California - San Diego,
graduating with a Bachelor of Science in Graphic Design.

Launched Pley Beauty under the Creative Beauty Inc. umbrella. Was

responsible for executing package design, organizing and executing all
product photography shoots including product styling. Helped implement all
model photography, web shots and larger campaigns including still
photography and video production. Merchandised the Pley Beauty website
and maintained general web design and art direction. Assisted and supported the Creative Director on all design collateral.

Senior Lead Design

Co-founded, branded, and launched WLKDAT Skincare in 2020. Was in charge of all creative outlets including branding, package design, web
design, merchandising, email design, photography, styling and all social
media assets. Assisted with the brand launch on ulta.com and all areas
leading up to Target launch.

Creative Director

Lead package designer, 9+ years experience including overall art direction,
technical layouts and on-site press checks. Lead overall concept design,
execution and regulatory approvals. Managed design team, worked directly with photo retouchers and photographers on studio shoots while art directing
and styling product, organized assets and delivery.

Director of Product Development

Find out detailed information about Lauren Beck,  

Lauren Beck:

Lauren Beck

The Art Institute of California