Fashion

Lifestyle

Outdoor

Marketing Specialist

Specialist & Consultant

Digital native marketing professional with nine years of experience in B2B, D2C, and B2C campaigns. Proficient in leading
and managing effective marketing strategies for multiple industries including healthcare, sports/outdoors, and fashion.
Skilled at executing product promotion through various modalities with optimization for effective ROI. Technically adept
with disseminating meaningful information across all levels of internal and external stakeholders.

Led re-platforming of eCommerce website
Organized timelines and maintained project development schedule
Managed contracted teams for theme development, data process, and applications
Supported on and off-site sales reps with marketing campaigns and collateral
Developed email marketing strategy and campaigns
Created graphic designs and collateral for print and digital campaigns
Managed B2B-focused eCommerce website
Developed omnibus marketing strategy for sales team with trade show and digital modalities
Assisted in data development for new and ongoing products
Managed pricing in accordance with vendor and internal standards
Senior ECommerce Marketer

Established a consumer-focused blog, writing and editing informative articles
Crafted and modified website and metadata content to increase SEO
Supervised contract team for specialized client-based projects
Maintained CRM/Inventory Management database
Engaged customers on social media sites including Facebook, Instagram, and Twitter
Increased sales through daily marketing and transactional emails
Conducted strategic pricing changes for sales and seasonal adjustments
Developed product data for upload into PIM for the display of products on the website
Analyzed data from Google Analytics and internal tools to understand and increase
conversions
Presented information derived from research to senior management for the growth of a business plan aimed at targeting a new market segment
Designed graphics for website, social media, and emails

branding, and merchandising

Engaged customers as a subject matter expert in equestrian sports to enhance product sales
Provided customers with order support, creating and tracking orders both internally and through the delivery system
Resolved issues to re-establish customer trust and loyalty

Customer Service and Market Researcher

Enhanced and created rapport with customers to understand specific needs and generate
repeat business
Encouraged sales through detailed information on products and interests
Interacted with both domestic and international clients

Customer Service Representative

Find out detailed information about Lauren Castle, Marketing Specialist in Jacksonville, FL

Lauren Castle: Marketing Specialist in Jacksonville, FL

Lauren Castle

Aberystwyth University