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Ecommerce

Digital Imaging Team Manager 

Top Management

Image Pipeline For Zappos and Amazon

Created automated image pipeline with Amazon
Imaging reducing studio costs 35% YoY. 
$3M in costs saved YTD.


Imaging DAM UI

2)	Created automated cross-functional dashboard for Zappos 
Imagery Pathway’s resulting in an 8.7M conversion lift for new 
Zappos product. This project contributed to a reduced
Time-To-Site of 25%, and a labor cost savings of 3M YoY 


Special Olympics and Zappos Partnership

3)	Provided Art Direction and project management for the 
product imagery that highlighted the Zappos Platinum Sponsorship of 
the Special Olympics. The campaign featured Special Olympic athletes 
wearing sponsored Apparel, Footwear, and Accessories from UGG’s, 
Brooks, Asics and Crocs. Provided coveted Zappos modeling contract
to Special Olympians and sensory free shopping spree at a Zappos 
Retail Store.


As the Digital Imaging Team Manager at Zappos Family of Companies, I leverage my BA in Digital Arts and over nine years of experience in the e-commerce industry to lead the imagery process for Zappos and its subsidiaries, VRSNL and CNCPTS. My goal at Zappos is to lead with optimism and create a foundation of trust across multiple creative teams, in order to empower associates to think bigger. I use my skills in digital photography, retouching, and digital storytelling to deliver quality imagery that enhances the customer experience and showcases the products in the best possible way. My role is to oversee and direct multiple creative approaches to the on-site imagery for all product imagery. My team and I are constantly finding creative ways to innovate and improve our imagery; we are responsible for shooting and editing over one million images a year. As the Imaging Team Manager, I have leaned into agile project management for the use and implementation of robotic photography devices, and AI editing strategies, and 360-degree imaging processes. I have a strong technical skill in regards to Digital Asset Management and the creation of in-house UI's to support imagery initiatives. Furthermore, I have extensive knowledge of optimization of product listings on Amazon, and I manage the image optimization process for four separate Amazon vendor central accounts. Overall, I want my creative designs, and product pages to connect with the customer and create an emotional conversion. And my approach to ecommerce decreases returns, well then that is a job well done!

In my current role, I provide art direction for both Non-Apparel and On-Model Apparel product imagery by creating photography standards and style guides for training of Photo Studio Teams. Part of my role is to report key KPI's to the c-suite level in regards to studio-costs, and process duration. As part of this role, I aim to lead the studio to efficient and cost-reducing initiatives, while maintaining our image quality, and style guide standards. I am a natural leader, and my goal is to lead with optimism in order to create a foundational trust across multiple creative teams, and empower associates to think bigger! 

Current Responsibilities:

•	Ecommerce Art Direction for VRSNL, CNCPTS, and Zappos 
•	Retouch Guidelines and Process Manager
•	Supervisor of Photo Studio
•	Manager of Amazon Imaging Partnership
•	Manages “Fulfilled by Amazon” Image pipeline in Seller Central
•	Tech SME for Imaging Databases, AI, and Asset Management
•	UX SME for Product Pages
•	Manages social media and Editorial Imagery for Concepts
•	and VRSNL
•	PM for new partnerships and process for Zappos Production Studio
•	Monitor return and conversion rates per image source for remediation
•	Style Guide Creation for Apparel, Footwear, Flat-Lay, and Accessories


Find out detailed information about Lauren Chaves, Digital Imaging Team Manager  in Louisville, Kentucky

Lauren Chaves: Digital Imaging Team Manager in Louisville, Kentucky

Lauren Chaves

Saint Michaels College