Lifestyle

Sales

Marketing & Sales

● Meet with clients to determine event needs.
● Establish a budget while negotiating the best source for vendors, caterers,

entertainment, and location.
● Interview and hire qualified event staff, coordinate schedules, track and monitor staff
timesheets and payroll.
● Obtain liquor licenses and all required permits with the Health and Safety Department to

ensure compliance with all applicable codes.
● Secure supplies, map out layouts and delegate schedule of tasks. Ensure all events go
seamlessly starting with set up and ending with tear down for all events.

● Specialize in large scale festival events with 100k+ people to private intimate parties.

Event Planner

● Lifestyle influencer gained 15k followers.
● Featured in Laguna Beach Living.

● Hosted online contests with over 5k participants.
● Coordinated photoshoots for sponsored ads for advertising products,
● Blogging-research and provided gift guides, lifestyle articles, video blogs.

● Website maintenance, coordinate social media calendar.
● Created and edited social media content
● Set-up Meet and Greet event.
● Personalized strategic marketing campaigns to help grow social media platforms,
increase website traffic, and improve sales for small businesses.

Creative Director

● Lifestyle influencer gained 15k followers.
● Featured in Laguna Beach Living.

● Hosted online contests with over 5k participants.
● Coordinated photoshoots for sponsored ads for advertising products,
● Blogging-research and provided gift guides, lifestyle articles, video blogs.

● Website maintenance, coordinating social media calendar.
● Created and edited social media content
● Set-up Meet and Greet event.
● Personalized strategic marketing campaigns to help grow social media platforms,

increase website traffic, and improve sales for small businesses.

● Curated art exhibits and installations for local and international artists.
● Organized and coordinated catering/bartenders for Meet the Artists events.

● Developed relationships with clients to select and acquire art - including paintings,
prints, and sculptures - for their home, business, or collection.
● Rebranded online social media platforms, tripled online sales.


● Worked with framers to stretch and frame art, coordinate delivery logistics.
● Facilitated opening of second location in prominent downtown Laguna Beach.
● Grossed over 1 Million in Fine Art Sales.

Gallery Manager/Fine Art Consultant

● Curated art exhibits and installations for local and international artists.
● Organized and coordinated catering/bartenders for Meet the Artists events.

● Developed relationships with clients to select and acquire art - including paintings,
prints, and sculptures - for their home, business, or collection.


● Rebranded online social media platforms, tripled online sales.
● Worked with framers to stretch and frame art, coordinate delivery logistics.
● Facilitated opening of second location in prominent downtown Laguna Beach.

● Grossed over 1 Million in Fine Art Sales.

● Sold promotional products and corporate apparel.
● Help business owners increase sales, and explore creative advertising.

● Strategic planning, developing online media presence and increasing engagement.
● Improve content creation, photography and editing skills.
● Copy Editor, writing captivating captions and commentary for voice overs.
● Sourced vendors for manufactured products.

● Handled all accounts receivable and accounts payable.
● Managed schedules for the president and coordinated travel plans.
● Create brand awareness through digital media marketing goals.

● Conducted market research, coordinated samples, assembled presentations.

Sales Associate

● Sold promotional products and corporate apparel.

● Help business owners increase sales, and explore creative advertising.
● Strategic planning, developing online media presence and increasing engagement.
● Improve content creation, photography and editing skills.
● Copy Editor, writing captivating captions and commentary for voice overs.

● Sourced vendors for manufactured products.
● Handled all accounts receivable and accounts payable.
● Managed schedules for the president and coordinated travel plans.

● Create brand awareness through digital media marketing goals.
● Conducted market research, coordinated samples, assembled presentations.

● Coordinated and managed all onsite dealership marketing initiatives and events.

● Executed all events with the highest standards in planning, organization while always
promoting the Harley-Davidson brand.
● Updated social media making sure the posting was in proper compliance with H-DMC
MAP/PAM policies and guidelines.

● Acted as a liaison between the dealership with food vendors, entertainment as well as the HOG Chapter.
● Coordinated with multiple departments for weekly specials, including design and

distributing flyers throughout.
● Designed weekly promotional newsletter advertisements.
● Graphic Design - Flyers, signs, announcements.
● Maintained and updated dealership website along with all social media

outlets-Facebook, Twitter, Instagram, The Vine, Tumblr, YouTube, Motorcycle Blogs.
Photographer-On and Off-Site Events Edited/Uploaded Photos.
● Hosted Garage Party, Motorcycle Boot Camp, holiday parties/special events, and weekly

BBQ

Marketing Director AND Events Coordinator

● Coordinated and managed all onsite dealership marketing initiatives and events.
● Executed all events with the highest standards in planning, organization while always

promoting the Harley-Davidson brand.
● Updated social media making sure the posting was in proper compliance with H-DMC
MAP/PAM policies and guidelines.
● Acted as a liaison between the dealership with food vendors, entertainment as well as

the HOG Chapter.
● Coordinated with multiple departments for weekly specials, including design and distributing flyers throughout.

● Designed weekly promotional newsletter advertisements.
● Graphic Design - Flyers, signs, announcements.
● Maintained and updated dealership website along with all social media

outlets-Facebook, Twitter, Instagram, The Vine, Tumblr, YouTube, Motorcycle Blogs.
Photographer-On and Off-Site Events Edited/Uploaded Photos.
● Hosted Garage Party, Motorcycle Boot Camp, holiday parties/special events, and weekly
BBQ

Find out detailed information about Lauren Etheridge, Sales in Laguna Beach, California

Lauren Etheridge: Sales in Laguna Beach, California

Lauren Etheridge

H-D University