LAUREN GERETTI: Textile Designer in Seattle, WA
Work experience
SOMA INTIMATES
CAD Artist | 01/2023 - Current
Supported art department with seasonal project workload and educated team.
* Elevated the Soma brand with quality, production-ready artwork and helped develop the art teams' best practices.
* Specifically tasked with cleaning high-complexity hero prints due to my level of experience and attention to detail.
* Promoted a higher level of standards within the team; shared tips and techniques for working more efficiently and streamlining workflow.
* Demonstrated the importance of color reduction to facilitate screen printing rather than resort to the expense of digital printing, saving the company money.
ELEVATE OUTDOOR COLLECTIVE
Marketing Administrator | 01/2022 - 12/2023
Directly supported VP of Marketing and Brand Manager of Outdoor Brands. Helped drive consumer engagement and build a strong brand identity.
* Created engaging social media posts targeted to specific end-consumer demographics.
* Supported Brand Manager, Sales, and Creative Services group with the procurement and management of digital assets for marketing materials including catalogs, websites, and workbooks.
Amazon
Textile Print Technician | 01/2020 - 12/2021
Print technician for Amazon Fashion - Private Brands.
* Manipulated artwork and optimized prints ensuring artwork was production-ready and met factory specifications.
* Standardized a process for sharing artwork files with external vendors, speeding up workflow and reducing time to deliver assets.
* Assisted in color audits; updated charts ensuring color data accuracy and naming convention consistency within the company, across vendors, and customers.
SMART APPAREL U S
Textile CAD Designer | 01/2019 - 12/2020
Served as an integral member of a small team acting as liaison to a high-end $2.5B customer.
* Created CADs from purchased artwork and conceptualized designs to align with the targeted visions of both men's dress and sportswear categories.
* Implemented colorways based on core colors from trend decks.
* Managed seasonal send-outs of artwork materials to the Asia team.
* Collaborated with designers within the customer design team to discuss trend decks, analyze market trends, and promote new color story ideas.
* Boosted efficiency and optimized output by prioritizing requirements, coordinating multiple projects, managing daily change requests in fast turnover, and responding promptly to customers.
TOMMY BAHAMA
Textile CAD Designer | 01/2015 - 12/2019
Core team member of the art department. Developed prints and patterns to enhance sales and maintain brand integrity. Collaborated with multiple divisions covering a broad range of projects. Researched and interpreted textile trends.
* Translated and conceptualized artwork in line with brand identity by operating well as an effective member of a team of 10, and partnering with other in-house design teams.
* Assisted in creating unique textile designs and layouts for the seasonal print fair which realized the brand vision and saved on vendor costs.
* Identified operational procedures and corresponded with management to streamline projects.
ADDITIONAL POSITIONS HELD WITH TOMMY BAHAMA
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Textile Production Artist | 01/2007 - 12/2015
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Art Department Assistant | 01/2006 - 12/2006
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Color Librarian | 01/2005 - 12/2005