Bachelor Of Science Business Administration

Fashion

Lifestyle

Outdoor

Snow

Surf

Yoga

Visual merchandising

Product styling

Interior styling

Key Account Marketing Manager

Marketing & Sales

- Strong visual merchandising experience
- Excellent time management, multitasking and organizational skills
- Able to problem solve and develop creative solutions
- Strong attention to detail, accuracy, and follow through
- Effective verbal and written communication skills
- Able to train and motivate others

- Strategize, develop, and execute innovative marketing programs that generate revenue and drive traffic to wholesale and specialty accounts. 
- Provides creative input for collateral pieces.
- Manages visual merchandising field team in specialty accounts. 
- Manages retail marketing yearly budget and deadlines. 
- Manages briefing process in collaboration with the marketing, sales, and creative team. 
- Assists in styling for internal photoshoots
- Developed trade marketing strategy and assets for first nationwide large scale event, project:OM.
- Conceptualized retail booth for Wanderlust events that clearly communicated the manduka brand story through merchandising and POP displays.  


Retail Marketing Manager

-  Manage retail marketing responsibilities for Hurley’s top six core accounts within LA and OC.
-  Assists in seasonal sales meeting presentations.
-  Strategizes with sales reps and buyers on product needs during line showings. 
-  Develop directed assortments and merchandising directives for Hurley/ Nike SB doors in Mexico. 
-  Assisted in opening Hurley/ Nike SB doors in Playa Del Carmen and Cancun. 
-  Awarded Retail Marketer of the year in 2013.


Senior Retail Marketer/ Merchandiser

-  Manage overall visual presentation for 25 accounts within the core, specialty, sporting goods, and department store channels in Los Angeles and Inland Empire.
-  Exhibit an on-trend, brand appropriate approach and aesthetic.
-  Create and develop visual merchandising strategies for each location seasonally. 
-  Manage travel schedule to effectively support all stores.
-  Maintain strong relationships with store staff and mgmt. through weekly store visits to determine their needs. 
-  Communicate to upper management and sales reps on a weekly basis regarding important account information, deliveries, merchandising executions, and competitor information. 
-  Manage seasonal imagery, windows, and POP to drive sales and heighten brand awareness.
-  Present on site seasonal clinics for store staff to further brand and product knowledge. 
-  Assist with grass roots marketing events by partnering with accounts and community in order to expand brand awareness and visions.


Retail Marketer/Merchandiser

-  Executed visual displays for sales floor. 			
-  Excelled in customer service and satisfaction. 		
-  Used leadership skills to set goals and tasks for employees.
-  Assisted in snow and juniors buying.
-  Managed special orders for customers.
-  Helped hire and train employees.


Manager/ Sales Associate

Find out detailed information about Lauren Heath, Key Account Marketing Manager in Manhattan Beach , CA

Lauren Heath: Key Account Marketing Manager in Manhattan Beach , CA

Lauren Heath