Lauren Hudgins: in Portland, OR
Lauren Hudgins
Portland | United States
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Summary
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Activity
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Work experience

Cnoc Outdoors
Director of Marketing | 08/2018 - 12/2019
Budgeted, wrote, designed and programmed digital marketing and advertising campaigns. Wrote, assigned,
edited, and formatted online content and newsletters.
* Researched, created, and followed-through on Diversity, Equity, and Inclusion projects
* Set and evaluated KPI in coordination with Sales. Reported and interpreted ROI.
* Attended crucial conferences and trade shows as a company advocate.
* Interacted with relevant online communities to gain insight and promote brand awareness.
* Identified key influencers and negotiated symbiotic relationships.
Mandate Media
Digital Strategist, Advertising | 08/2015 - 12/2016
Planned, designed, and programmed over half a million dollars in ads on Facebook, Instagram, Google Ads,
YouTube, Twitter, and local news websites.
* Calculated and reported ROAS and modified ad spend and creative based on results.
* Educated client teams on digital marketing best practices and collaborated with stakeholders on creative
collateral.
Education history
Portland State University
Master of Fine Arts
Portland State University
Master of Arts in Writing
Reed College
Bachelor of Arts
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