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Lauren Hudgins: in Portland, OR

Lauren Hudgins

Portland | United States
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Summary

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Activity
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Work experience
Image Cnoc Outdoors

Cnoc Outdoors

Director of Marketing | 08/2018 - 12/2019

Budgeted, wrote, designed and programmed digital marketing and advertising campaigns. Wrote, assigned, edited, and formatted online content and newsletters. * Researched, created, and followed-through on Diversity, Equity, and Inclusion projects * Set and evaluated KPI in coordination with Sales. Reported and interpreted ROI. * Attended crucial conferences and trade shows as a company advocate. * Interacted with relevant online communities to gain insight and promote brand awareness. * Identified key influencers and negotiated symbiotic relationships.
Image Mandate Media

Mandate Media

Digital Strategist, Advertising | 08/2015 - 12/2016

Planned, designed, and programmed over half a million dollars in ads on Facebook, Instagram, Google Ads, YouTube, Twitter, and local news websites. * Calculated and reported ROAS and modified ad spend and creative based on results. * Educated client teams on digital marketing best practices and collaborated with stakeholders on creative collateral.
Education history
Image Portland State University

Portland State University

Master of Fine Arts

Image Portland State University

Portland State University

Master of Arts in Writing

Image Reed College

Reed College

Bachelor of Arts

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1501 Lincoln Blvd.#1014 Venice, CA. 90291