Lauren Hyman: Vice President/GMM in Livingston, NJ

Manage a team of twenty, including a VP/DMM. Holding key leadership role and 360° insight on business operations, positively impact revenue by exercising immense intuitive, technological, industry, and managerial skills. Propel the planning and implementation of all strategic and financial KPIs through rebalancing the merchandising pyramid, protecting the fortress categories, strengthening core products, and bringing in brand- right "newness." ? Lead and establish the visual tone for brands, product launches, advertising campaigns, retail merchandising, print and digital collateral for the largest brand in the portfolio. Control a volume of $400M annually ? Rebranded Woman Within by focusing on critical items and getting back to the brand heritage. Increased sales and EBITDA through improved MMU, higher AUR, and less overall discounting ? Foster solid cross-functional relationships between Merchandising, Ecommerce, CRM, Finance, Planning, Sourcing and Technical Design, Creative and Design teams. ? Drive digital and merchandise strategies including wireframe execution, emails, home pages, and social retargeting increasing visits and conversion

Mahwah, NJ | 02/17 - 01/20 DMM-Women's ? Directed mercantile for women's division with a $120m volume annually. Oversaw a team of ten, handling all apparel categories plus footwear and lingerie. Led and accomplished digital and merchandising strategies, including email campaigns, home pages, site sections which led to increased visits and conversion rates driving web penetration. ? Implemented and built print assets, determining, merchandising events, marketing promos, front covers, back covers, and all hero presentations. reated and put into service a merchandising/sourcing/planning calendar to highlight milestones and meet all product lifecycle deadlines. ? Rebalanced assortment adding newness to the mixture through product extensions, color and pattern, and brand- appropriate styles ? As an active member of Executive Management Team, worked closely with all cross-functional partners.

Within • Holding key leadership role and 360° insight on business operations, positively impacted revenue by exercising immense intuitive, technological, industry, and managerial skills. Steered and established the visual tone for brands, product launches, advertising campaigns, retail merchandising, print, and digital collateral. • Guided and controlled $275M in volume; managed commercial investment in catalog and web. Consistently applied strong knowledge of branding, digital marketing, social media, and creative design - producing a 6% increase in sales, improving gross margin by 9.6% YOY, and escalating overall profit by 35% YOY. • Employed exceptional cross-group collaboration talents to partner with the Global Sourcing team to manage costs and ensure product quality. Liaised with Planning regarding initial purchasing, reorders, and e-commerce. Worked with Creative teams to maximize SEO, CRM, email campaigns, and company website. • Productively guided and oversaw fifteen professionals, including three Senior Buyers, two associate buyers, eight Assistant Buyers; led customer engagement initiatives; readily headed or participated in new project teams, and interacted with Marketing to enhance brand recognition. • Participated in new product launches from inception to implementation - leading to a $6M sales increase.

Within • Managed all branding initiatives; supervised and controlled volume of $165M; successfully coached, coordinated, and delegated operational work of a team of eight Buyers and Assistant buyers; coordinated team, accelerated overall performance, and successfully focused team's efforts; • Smoothly guided team through company's transitional name change from Lane Bryant Catalog to Woman Within. Established cost, retail, and markup for products; managed marketing programs to support new product introductions and developed new products, which increased sales by $2M and resulted in a 5% increase YOY in profits.

Transitioned into position to organize and successfully launch Redcats USA's first online outlet and manage a team of five and two outlet stores. Employed web developer to create new Redcats USA site; formulated site specifications, created brand logos, site landing pages, and email resulting in $12M in sales in year one. • Collaborated with the SEO marketing manager to develop effective keywords; collaborated with IT to build a web suppression tool to disable the site from accepting backorders; tested new marketing programs through FSI placement, package insert programs, and gifts. • Opened first eBay store and partnered with Accenture to drive online sales results. Outsourced distribution and logistics; created and produced four catalogs/direct mail items; fostered new partnerships with both third-party vendors and in-house brands to maximize product selection and customer satisfaction.

Managed team of three buyers and three inventory planners; controlled $160M inventory and increased sales by $3M; sourced all products domestically and internationally; traveled extensively to Asia to source and price products; approved all lab dips, cads, and trims.

Handled volume of $50M; responsible for buying denim, shirts and blouses, shoes and accessories and establishing cost, retail, and markup; directed activities of one Assistant Buyer; prospected and developed vendor and factory base.